Email Marketing Specialist: Kelsey-Seybold Clinic

Explore opportunities with Kelsey‑Seybold Clinic, part of the Optum family of businesses.

Work with one of the nation's leading health care organizations and build your career at one of our 40+ locations throughout Houston. Be part of a team that is nationally recognized for delivering coordinated and accountable care. As a multi‑specialty clinic, we offer care from more than 900 medical providers in 65 medical specialties. Take on a rewarding opportunity to help drive higher quality, higher patient satisfaction and lower total costs.

Join us and discover the meaning behind Caring. Connecting. Growing together.

The Email Marketing Specialist will be responsible for planning, developing, designing, executing, and tracking results from the overall email marketing strategy including ongoing campaigns for multiple business lines, including Kelsey‑Seybold Clinic, Kelsey Care Advantage, and Kelsey Care Commercial Plans service lines. The Email Marketing Specialist will operate as a creative and operational leader, responsible for managing email campaigns and project management support.

• 70% Email Marketing Design and Build
  • Establishes email program goals and meets them consistently.
  • Works within processes including use of Salesforce Sales Cloud and Marketing Cloud for campaign delivery and effectiveness reporting. Manages software vendor relationships, conducts vendor assessments, and drives implementation plan.
  • Coordinates and monitors the maintenance, integrity, and security of the email marketing database.
  • Functions as an internal expert with Legal/IT regarding CANSPAM and other legal/compliance legislation.
  • Develops policies and procedures for email rollouts based on legal/compliance, conducts staff training within the department, and manages/ tracks email databases for compliance.
  • Ability to analyze technical requirements and communicate needs.
  • Conducts ongoing surveys to obtain customer feedback.
  • Optimize current email campaigns and strategies, delivering measurable impact, and using and further developing analytics to compute ROI.
  • Maintain strict overview and quality control to make sure all emails are being sent to the correct SFMC lists.
• 15% Creative and Design
  • Collaborate design, write/compose/edit for emails as needed. Can work with members of the marketing, sales, and creative teams, both internal and external assets, to deliver effective completed product.
  • Develops email designs with a "mobile‑first" mindset.
  • Designs and implements personalized email messages based on triggered events using personalization languages (smarty, amp script, etc.)
  • Troubleshoots HTML/CSS templates and personalization content blocks.
  • Shares email best practices, recent email results with Leadership and Mar Com team monthly.
  • Integrates video, images and other elements into successful campaigns and measures outcomes.
  • Troubleshoots CRM email sends/issues using SQL.
• 10% Performance Analytics & Reporting
  • A/B tests email messages on a consistent basis, develops calendar for testing.
  • Evaluates and optimizes all email content for effectiveness and shifts strategies where necessary.
  • Tracks and analyzes marketing campaigns.
  • Prepares and develops comprehensive weekly/monthly/quarterly and annual email campaign reports.
  • Discusses and offers insight on email reporting metrics to management.
• 5% Other jobs as assigned

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

• 3+ years working in Marketing or related field with hands‑on experience in email creation, distribution, and marketing experience.
• Experience in management of A/B tests and other strategic segmentations of email messaging, SMS and push notifications, scripting language, working in enterprise email platforms, reporting platforms (Power BI).
• Experienced in full Salesforce Marketing Cloud Stack.
• Deep understanding of email personalization, definition of success metrics.
• Proficiency in Microsoft Office, including an advanced knowledge of Excel, Word, and…