Relationship Specialist

Overview

The Relationship Specialist (RS) drives incremental growth by proactively engaging members, conducting in-depth financial discovery conversations, and identifying home equity lending opportunities. This role transforms member insights into tailored lending and deposit solutions through a blend of financial counseling, consultative selling, and product expertise. By generating home equity applications, deepening member relationships, and executing strategic outreach efforts, the Relationship Specialist plays a key role in driving branch performance and revenue growth.

• Willingness and ability to exhibit Wellby Core Values every day.
• Works purposefully and is driven to provide the best team member experience.

• Proactively manage and grow member relationships through consistent, strategic outbound engagement.
• Initiate targeted outreach to deepen relationships, uncover financial needs, and generate lending opportunities.
• Drive ongoing engagement by scheduling and leading timely, value-driven follow-up conversations.
• Cultivate long-term relationships that position Wellby as the member’s primary and trusted financial partner.
• Execute high-volume outbound calling with a focus on initiating meaningful financial discussions and identifying cross-selling opportunities.
• Maintain a disciplined outbound cadence, including follow-ups, relationship check-ins, and opportunity-driven outreach as a core performance expectation.

• Lead meaningful financial conversations to understand member goals, financial priorities, and life events.
• Use discovery-based conversations to identify opportunities for lending, debt consolidation, and relationship growth.
• Recommend solutions aligned to members’ financial goals, ensuring clarity around benefits, risks, and long-term impact.
• Sell through advice by connecting products to member outcomes and financial well-being.

• Identify and originate home equity lending opportunities through strategic member engagement and comprehensive financial discovery.
• Educate and guide members on Home Equity Loan and HELOC solutions in product structure, costs, timelines, and appropriate use cases.
• Accurately complete and submit home equity loan applications, ensuring all documentation is thorough, compliant, and aligned with underwriting requirements.
• Anticipate, identify, and resolve potential issues early in the process to minimize delays and ensure a seamless application experience.
• Contribute to branch revenue and overall financial performance.
• Maintain NMLS registration and comply with all applicable lending requirements.

• Deliver a high-quality, advisory-driven member experience that builds trust and confidence.
• Manage challenging conversations with professionalism, empathy, and composure.
• Strengthen member relationships through ongoing engagement and financial guidance.
• Performs other related duties as assigned.

• Knowledge of Wellby’s organizational functions, and general operating policies and procedures.
• Knowledge of general office practices and procedures, business English, spelling, and punctuation.
• Knowledge of personal computer, utilizing Microsoft Office Suite and other software’s.
• Knowledge of financial counseling principles and advisory-based selling techniques
• Knowledge of home equity lending products (HELOCs and Home Equity Loans)
• Skilled in operating computer equipment and general office machines such as personal computers, copiers, projection equipment, audio/video, Microsoft Teams, Zoom Video Communications, and adding devices.
• Skilled in providing excellent interpersonal and member service skills
• Skilled in the analysis of problems and the development and implementation of solutions
• Skilled in above-average analytical and reasoning abilities
• Skilled in proactive outbound engagement and relationship management
• Skilled in conducting financial discovery conversations and identifying opportunities
• Skilled in explaining complex financial concepts in a clear and simple manner
• Ability…