Director, Digital Marketing, IT​/Tech

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Headquartered in Birmingham, Alabama, Moultrie ( ) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven – hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience.

We are guided by the following principles:
Customer Obsession.;
Excellence is the Standard.;
Bias for Action.;
Act Boldly.;
Deliver Results.;
Hire and Develop the Best.;
Be Curious and Learn.;
Win as a Team.;
Grow or Die.

We’re looking for aGrowth Directorto lead digital growth across our website and performance marketing channels. In this role, you’ll own our website as a top sales driver, manage paid campaigns, and use data to grow our reach with hunting consumers. The ideal candidate has experience in eCommerce, paid media, and analytics, with a passion for the outdoors lifestyle.

• Leadership:Define the long-term vision of the website as the company’s primary conversion engine.
• Strategic Outcomes:
  • Position the site as the central hub of customer experience and revenue generation.
  • Shape a roadmap for growth through authority-building SEO, seamless user flow, and high-value content.
  • Establish a customer-first digital experience that differentiates the brand in the hunting market.

• Leadership:Set the strategic direction for multi-channel acquisition efforts across paid, social, affiliate, and influencer ecosystems.
• Strategic Outcomes:
  • Scale reach and penetration within the hunting community while maintaining efficient CAC.
  • Focus the media mix to maximize long-term ROAS and customer value.
  • Expand brand visibility while acquiring new customers (paid & unpaid) across media platforms.

• Leadership:Drive the Growth Team to deliver insight-driven decision-making across the division.
• Strategic Outcomes:
  • Deliver real-time visibility into growth performance for executive leadership.
  • Implement advanced attribution models to inform smarter investment allocation.
  • Institutionalize reporting that drives proactive strategy shifts and sustained ROI improvement.

• Leadership:Build and scale a high-performance growth organization with the right mix of in-house talent and external expertise.
• Strategic Outcomes:
  • Establish a Growth Team that balances executional excellence with long-term strategic planning.
  • Enhance operational efficiency through systems, tools, and scalable processes.
  • Develop a pipeline of talent capable of sustaining growth momentum beyond immediate needs.

• Leadership:Act as the growth ambassador across the company, aligning growth initiatives with brand values, product priorities, and sales objectives.
• Strategic Outcomes:
  • Drive enterprise-wide alignment on growth priorities and resource allocation.
  • Launch market-defining campaigns annually with measurable impact.
  • Strengthen authenticity and trust within the hunting community through integrated digital experiences.

• 7–10+ years in digital marketing, growth, or eCommerce leadership roles.
• Proven success inowning and scaling a DTC websiteas a primary revenue channel.
• Strong track record of managingmulti-million-dollar advertising budgetsacross paid search, social, display, affiliate, and influencer marketing.
• Hands-on experience developingemail/SMS programsthat drive revenue, retention, loyalty, and customer lifetime value.
• Background in consumer brands, outdoor lifestyle, or enthusiast-driven communities preferred.
• Experience leading cross-functional teams and agencies with measurable growth results
• Ability to build and lead high-performing teams, including agencies and contractors.
• Skilled at setting growth strategies and translating them into actionable roadmaps.
• Strong financial acumen: able to forecast, manage budgets, and align marketing spend to business…