Senior Analytics Engineer

ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES

Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France and Switzerland!

With 200 team members and 3K Travel Coordinators, we’re a community of travelers who turn every trip into a life-changing experience. We connect like-minded millennia ls and send them on adventures to 1500+ destinations worldwide.

We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.

Sounds exciting? Before you apply, please read through our Cultural Manifesto 👥

n

LOCATION:

Full remote (Italy, Spain, France, UK, Germany or Switzerland) or Hybrid (Mila n

)TYPE OF

CONTRACT:

Permanen

tSALARY RANGE: 47-55

KWe are looking for a top-tier Senior Analytics Enginee
r to join our Data & Analytics team and help us transform how people explore the world. In this role, you will design and own the analytical data foundations that power performance marketing, acquisition, and CRM decision-making, directly shaping how WeRoad measures, understands, and scales sustainable growth

.Your work will directly influence multimillion-euro marketing investments by ensuring data is accurate, reliable, well-modeled, and decision-read
y

.
What’s the jo

• Act as a strategic analytics partn
  er to Performance Marketing, Growth, and CRM teams, proactively identifying risks, opportunities, and areas for optimiz
• on Define and standardize core marketing and growth metri
  cs (e.g. CAC, ROAS, LTV), ensuring consistency across dashboards, analyses, and team
• s.Le
  ad end-to-end funnel and channel analyses to optimize marketing spe
  nd, assess incremental impact, and inform budget allocation and growth strate
  gy
• gyOwn the design, development, and maintenance of analytics-ready data model
  s and robust data pipelin
  es supporting demand, acquisition, performance marketing, and CRM use case
• s.Contribute to the evolution of the analytics engineering sta
  ck, ensuring data quali
  ty, documentation, naming conventio
  ns, and testi
  ng across marketing dataset
• s.Desi
  gn, evalua
  te, and interpret A/B and multivariate tes
  ts across digital marketing and CRM channels (including Braze), ensuring methodological rigor and clear business recommendation
• s.Collaborate with Data Engineers to improve ingestion, tracking, and instrumentation of marketing and CRM data source

s.
What you’ll bring to the tab

• le:4/5+ years of experie
  nce in analytics, analytics engineering, or data roles, with significant exposure to marketing, growth, or CRM da
• ta.
  
  Strong SQL skills and experience buildi
  ng production-grade data mod
  els in cloud data warehouses (Big Query, Postgre
  
  SQL, MySQL, etc
• .).Proven experience designing clean, well-structured tab
  les that serve as the source of truth for business reporting and analys
• is.
  
  Deep understanding of marketing and acquisition metr
  ics, including their limitations, trade-offs, and appropriate use in decision-making (CAC, ROAS, CPM, CTR, conversion rates, attribution mode
• ls)
  Experien
  ce working with stakehold
  ers to translate business logic into scalable and reusable data transformatio
• ns.
  
  Analytic
  al ri
  gor a
  nd curios
  ity: you love digging into data, understanding customer behavior, and telling compelling stories with your insig
• hts Ability to operate autonomously, manage multiple stakeholders (across Marketing, CRM, and Product), and balance short-term business needs with long-term data foundatio

sh.
Bonus points for hav

• ing:
  
  Experience w
  ith modern analytics engineering tools (e.g. dbt or similar transformation framewor
• ks).Experience modeling data f
  rom marketing platf
  orms (Google Ads, Meta, Tik Tok, affilia
• tes)
  
  Experience with customer engagement platforms such as Braze (campaign analysis, segmentation, journey K
• PIs)
  Proficiency in Py
  thon for data analysis (pandas, Num Py, scikit-learn, matplot
• lib)
  
  Experience with computational noteboo
  ks (Deep
  note, Jupyter Lab,
• Hex)
  Knowledge of A/B testing framew
  orks and statistical conc
  pts Familiarity with analytics and tagging tools such as GA4 and Google Tag Man

ager

You will love working at We Road

• if:
  
  You are ambitious, want to build and be part of something huge, growing faster than you…