Senior Digital Program Marketing Specialist

• Deliver either small end-to-end or large specialized portions of a marketing initiative or program.
• Use advanced analysis and problem-solving to recommend improvements and solutions.
• Own the delivery of primary components for small to medium marketing products/processes or secondary components for large/medium initiatives.
• Work with senior management within the Marketing team to deliver solutions based on a defined set of project/program goals.
• Develop, execute and measure programs that support customer, segment and business goals using digital channels.
• Manage end-to-end digital marketing for Enterprise programs, including Better Money Habits.
• Serve as primary publishing program manager for the Better Money Habits site, collaborating with various stakeholders.

• 3-5+ years of experience in program marketing, digital content management or digital publishing.
• Corporate digital publishing experience preferred.
• Strong project management skills, with the ability to prioritize work and meet deadlines.
• Experience with content management systems and digital publishing tools.
• Understanding of SEO principles and digital content best practices.
• Experience working with or within a digital agency.
• Experience with program measurement, including test/control and A/B testing.

Demonstrates expertise in program marketing and digital content management, with a strong focus on delivering measurable results through effective project management and collaboration with stakeholders. Proficient in utilizing digital channels and content management systems to achieve business goals.

• Program Marketing Experience
• Digital Content Management
• Project Management Skills
• SEO Principles Understanding
• A/B Testing Experience

• Program Measurement
• Digital Publishing
• Content Management Systems
• Digital Marketing
• Test/Control Analysis

• Problem-Solving
• Collaboration
• Prioritization
• Deadline Management

• Digital Agency Experience
• Marketing Initiatives
• Customer Segmentation
• Business Goals

• Digital Publishing Tools