Senior CRM Executive - Acquiring

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.

• Tide is available for UK, Indian, German and French SMEs
• Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
• Over $300 million raised in funding
• Over 2,500 Tideans globally - we’re diversity champions!
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.

We’re looking for a detail-oriented, curious, explorative, and commercially focused Senior CRM Executive looking for their next step — someone who will take on and help us expand rapidly growing product areas within Tide.

You’ll be building automation, analysing results, and working with immediate stakeholders to take the story of performance to the business.

As a Senior CRM Executive:

• You’ll own and deliver acquisition and engagement CRM campaigns, with a strong focus on driving all important metrics through automation and personalisation, working closely with product, content, BI and other Marketing team members.
• You’ll have autonomy to develop and implement a test and learn plan, A/B tests and optimisation strategies.
• You will work in a multinational team of passionate CRMers, Product marketers and Product Managers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love.
• Building and optimising key cross-sell campaigns and customer journeys across marketing with occasional involvement in operational communications.
• Developing and delivering a CRM test-and-learn pipeline across multiple channels including in-app, web, email & SMS end-to-end, including ideation, execution, analysis and optimisation.
• Analysing campaigns and reporting out to immediate stakeholders on trends and recommendations and using data to define, build and maintain segments including building and maintaining reporting dashboards to track CRM performance.
• Work closely with the rest of the Engagement Marketing team as well as a number of other cross‑business stakeholders.
• Continuously look for optimisations and new ideas to develop engagement marketing opportunities.

• You have c.2-3 yrs of expertise in end‑to‑end CRM marketing management across a number of sub‑products and business units.
• You’ve developed and delivered CRM programmes, demonstrating proven results against targets.
• You have hands‑on experience with CRM platforms e.g. Iterable, Salesforce Marketing Cloud, Hubspot, Braze, and an understanding of HTML and CSS.
• You have experience handling campaign data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights.
• You have experience in segmentation and targeting.
• You have A/B and MVT testing experience.
  
  You have solid communication and reporting skills and are able to work well in partnership with technical and non‑technical team members.
• You have good Excel skills as well as experience with business reporting tools (e.g. Tableau, Looker) - you're famous for solving colleagues' spreadsheets and reporting problems.
• You have the ability to handle multiple projects and adapt to changing priorities.
• You are hands‑on, delivery oriented, and results‑driven, with a pragmatic implementation style.
• You may have worked in Financial Services, start‑ups, or tech space.
• You have a…