Area Director – Central PA

• Drive Sales Execution
• Embed the Crunch Sales System into the DNA of every staff member.
• Audit appointment setting, tour delivery, follow-ups, and appointment execution weekly.
• Coach GMs, PTMs, AGMs, and MSRs on sales tone, urgency, and retention flow.
• Celebrate strong performers while correcting gaps in real time.
• Ensure every member receives a confident, connected, and consistent experience.
• Build Operational Excellence
• Perform walkthroughs with GMs/AGMs/PTMs to assess club readiness.
• Audit uniform compliance, front desk service standards, and cleanliness systems.
• Partner with leadership to reinforce systems and make SOPs habitual.
• Flag and coach through deviations—not with fear, but with mentorship and clarity.
• Hold clubs to the highest standards while helping them get there.
• Develop Leaders
• Coach GMs/PTMs and AGMs to think strategically, lead empathetically, and execute relentlessly.
• Conduct shadowing sessions, leadership 1-on-1s, and goal alignment huddles.
• Build individual growth plans for each leader—especially those in red zones.
• Recognize effort, attitude, and accountability as key traits of promotion.
• Be the person who makes them believe they can be better—and helps them prove it.
• Champion Performance & Growth
• Review daily KPI dashboards: joins, PT revenue, appointments, outreach
• Identify top performers, clubs slipping behind, and trends that need immediate pivots.
• Create action plans with leaders that are clear, measurable, and time bound.
• Drive energy through contests, whiteboards, recognition, and leaderboards.
• Keep everyone on pace—and on purpose.
• Step into the Role of absent Manager & drive team performance.
• Activate Outreach & Local Momentum
• Support AGMs and outreach reps in building community buzz and business relationships.
• Review lead source reports weekly and drive grassroots shifts as needed.
• Check event execution: setup, lead collection, follow-up, and ROI tracking.
• Encourage creativity, challenge comfort zones, and celebrate visibility wins.
• Promote a street-team mindset: proud, passionate, present.
• Communication, Report, and Elevate
• Submit weekly summaries to the VP with insights, pivots, and red flags.
• Provide coaching logs, leadership development progress, and club visit recaps.
• Help design contests, blitzes, and campaign launches across your region.
• Proactively propose staffing changes when performance or morale is off course.
• Be the voice of reality and the spark of belief.

• 5+ years leading multi-unit teams in fitness, hospitality, or retail with proven results.
• Mastery of membership sales, CRM systems, PT program integration, and field coaching.
• Traveling (up to 90%) with passion for driving club-by-club excellence.
• A heart for mentoring, a head for business, and the hunger to win.

Demonstrates expertise in driving sales execution and operational excellence within multi-unit environments, with a strong focus on leadership development and performance growth. Proficient in coaching teams to achieve strategic goals while fostering a culture of accountability and mentorship.

• Membership Sales Mastery
• CRM Systems Proficiency
• Field Coaching Experience
• Multi-Unit Leadership
• KPI Dashboard Review

• Sales Execution
• Operational Excellence
• Performance Metrics Analysis
• Action Plan Development
• Appointment Setting
• Tour Delivery
• Follow-Up Execution
• Uniform Compliance Auditing
• Service Standards Assessment
• Leadership Development

• Mentorship
• Empathetic Leadership
• Strategic Thinking
• Effective Communication
• Team Motivation

• Fitness
• Hospitality
• Retail
• Sales System Integration
• Community Engagement
• Grassroots Marketing
• Event Execution
• Performance Recognition
• Staffing Proposals
• Club Readiness Assessment