Category Manager

Dorman was founded on the belief that people should have greater freedom to fix motor vehicles. For over 100 years, we have been driving new solutions, releasing tens of thousands of aftermarket replacement products engineered to save time and money, and increase convenience and reliability. Founded and headquartered in the United States, we are a pioneering global organization offering an always-evolving catalog of automotive, heavy-duty and specialty vehicle products.

Today, we have more than 3,800 employees across 29 different locations, with a family of brands that also includes SuperATV and Dayton Parts. Reaching a revenue of $2.13 billion in 2025, Dorman is publicly traded under the stock ticker DORM.

Everyone who works at Dorman is called a Contributor. We need everyone, regardless of role and experience, to contribute to our success. That means everyone has a unique ability to make an impact on the business. We encourage all our Contributors to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.

Dayton Parts is expanding and is currently seeking a Category Manager to join our team. This newly created role for Dayton is responsible for executing the company's strategy of providing customer solutions that will help drive permanent distribution growth across all channels, markets and products. Reporting to the Director, Product Management, the Category Manager works cross-functionally with Product, Sales, Finance, Supply Chain/Operations, Commercial Operations and Marketing teams to execute the product priorities.

The Category Manager is the go-to-market expert for their assigned categories, surfacing the largest organizational product opportunities through understanding of the product category value proposition and market competition. They work to drive product adoption speed and depth of penetration at the recommended levels supporting the sales plan and product strategies. Additionally, this role supports the competitive landscape information gathering for new product/program volume forecasts.

This is a hybrid role based in Dorman Products' corporate headquarters in suburban Philadelphia (Colmar, PA) with the exception to be onsite three days per week.

• Increase emphasis on category business ownership versus commercialization support.
• Add accountability for category growth strategy, revenue, margin, and market share performance.
• Clarify role as the cross-functional responsible for aligning Product, Sales, Commercial Operations, Marketing, and Supply Chain around category priorities.
• Strengthen ownership of identifying, prioritizing, and driving category growth opportunities.
• Lead the development of go-to-market strategy for assigned categories; provide ongoing communication to sales and all other key stakeholders to ensure go-to market strategy/channel tactics and customer plans align with overall strategic direction of product priorities and the company as a whole.
• Development and execution of market launch tools and pull-through programs to assist sales teams in ensuring proper level of distribution placement by understanding market requirements and working with appropriate cross functional teams (Commercial Operations, Sales, Operations, IT, Marketing etc.).
• Keep up-to-date on market trends of assigned categories to include but not limited to; key customer line review timing, ongoing market positioning vs all competitors, ensuring proper market/product positioning, ensuring speed to market customer penetration, proper depth and breadth of product placement in customers supply chain to maximize sales and profitability.
• Lead the cross-functional creation of product category promotional incentives with product, sales and marketing teams to drive placement, incremental sales and/or defend our market position.
• Understand assigned categories commercialization needs, create applicable tools to gain or defend market share, and lead the communication of these tools to cross-functional partners.
• Lead the cross-functional development of sales team training tools (PM,…