Product Manager, Retail Team

Dorman was founded on the belief that people should have greater freedom to fix motor vehicles. For over 100 years, we have been driving new solutions, releasing tens of thousands of aftermarket replacement products engineered to save time and money, and increase convenience and reliability. Founded and headquartered in the United States, we are a pioneering global organization offering an always-evolving catalog of automotive, heavy-duty and specialty vehicle products.

Today, we have more than 3,800 employees across 29 different locations, with a family of brands that also includes SuperATV and Dayton Parts. Publicly traded under the stock ticker DORM, reaching a revenue of $2.13 billion in 2025.

Everyone who works at Dorman is called a Contributor. We need everyone, regardless of role and experience, to contribute to our success. That means everyone has a unique ability to make an impact on the business. We encourage all our Contributors to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.

We are seeking a strategic, growth-oriented Product Manager to join our Retail Product team in Colmar, PA. In this role, you will work onsite, take full ownership of your assigned product line, planning, organizing, and controlling its lifecycle from initial concept through successful market launch. As a product champion, you will drive business growth and performance at the category level by co-developing and influencing key customer, pricing, sourcing, and service strategies.

The ideal candidate is an impactful leader capable of directly or indirectly influencing cross-functionally, translating long-term strategy (12–24 months) into actionable plans that sustain initiatives to successful completion.

• Establishes product road map, produce category and customer line reviews and go tomarket strategy
  • Defines category pricing and add strategies
  • Defines market messages and ensures all marketing copy, product descriptions, etc. are correct and accurately reflect messages and positions
  • Performs pricing reviews
  • Sets forecast for newadds
  • Maintains the pulse of the market and competitor landscape
• Owns commercialization of assigned product lines
• Creates and delivers engaging presentations with influence to support selling
• Supports Sales team through ongoing education, line reviews, and training
• Attends national trade shows
• Proactively follows up with account managers on a consistent basis
• Collaborates with Customers and Tech Line
• New Product Development
  • Establishes and drives project priorities in collaboration with other project managers
  • Works cross-functionally to establish priorities and outcomes
  • Researches and stays informed of market and technology trends
• Manages profitability for assigned product line in accordance with Business Unit metrics
• Other duties as assigned

• Experience with in a manufacturing or distribution environment is preferred.
• Prior experience working in a cross-functional environment
• Must possess strong written and verbal communication skills
  • Communicate at all levels of the organization tomove projects through the organization with minimal direction
• Excellent proficiency with Microsoft Office
  • Adanced/Intermediate Excel, including pivot tables and v-lookups
• Must be willing to travel 10% of the time with occasional weekend responsibility

Physical Requirement:
Capability to lift 50 pounds.

Working Conditions:

While performing the duties of this job, the employee is regularly required to reach, swivel, carry items from one building to another, and speak and actively listen. Noise level is usually moderate.

• B.S. degree in Business or a minimumof 5…