Creator & Social Video Producer

Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes difference?

Make an impact. Join PMI.

How will you make a difference to PMI?

We are looking for a Creator & Social Video Producer to develop engaging, social-first content across PMI's organic and paid social channels. This hands-on role will partner closely with the Manager, Social Media to build and grow a strong user-generated content (UGC) pillar while bringing PMI's brand and stories to life through compelling, platform-native content.

You’ll own the creative process from concept to delivery, including concepting, scripting, capturing, editing, writing, and versioning video, photography, motion, and static assets. We're looking for someone with strong production skills, sharp brand judgment, and a deep understanding of social platforms, trends, and audience behaviors who can turn briefs, insights, and real-time moments into timely, relevant content.

You’ll also support content capture at PMI events, partnering with internal stakeholders to plan coverage, identify engaging moments, and quickly deliver polished, channel-ready assets.

• Own the end-to-end development of trend-led and UGC-style social content, including ideation, research, scripting, storyboarding, shot planning, production, on-camera participation, editing, caption writing, versioning, exporting, and final delivery.
• Concept, film, photograph, and edit high-quality short-form video and visual content using both mobile devices and professional camera equipment, selecting the production approach that best fits the story, platform, timeline, and audience.
• Serve as a primary on-site content creator at PMI's premier events, capturing keynote moments, attendee experiences, behind-the-scenes stories, executive and subject matter expert interviews, community perspectives, and other real-time brand storytelling opportunities.
• Plan event coverage in close partnership with stakeholders and cross-team partners - developing content concepts, shot lists, interview prompts, schedules, equipment plans, and rapid-turn workflows - and publish or deliver timely content during and immediately following events.
• Create platform-native content for Tik Tok, Instagram Reels and Stories, You Tube Shorts, Linked In, Facebook, and emerging channels, adapting hooks, pacing, framing, audio, text treatments, aspect ratios, duration, and calls to action for each placement.
• Write and refine captions, headlines, scripts, interview questions, on-screen text, and calls to action in PMI's brand voice, ensuring content is clear, inclusive, accessible, and aligned with campaign and business objectives.
• Create, adapt, and export branded graphics, thumbnails, title cards, motion elements, and other visual assets using approved templates and brand systems; repurpose existing footage and design assets into new social-first executions.
• Monitor platform culture, audience behaviors, emerging creators, sounds, formats, visual styles, and cultural moments; identify relevant opportunities early and rapidly translate them into original, brand-appropriate concepts for the UGC-focused content pillar.
• Monitor content performance across the trends and UGC pillar and apply optimization insights - hooks, formats, pacing, creative approach - to continually improve results.
• Build repeatable content series and maintain an always-on pipeline that balances planned campaigns, educational storytelling, community content, event coverage, and timely trend-led opportunities.
• Partner with the Manager, Social Media and the broader Social team, along with cross-functional marketing stakeholders such as Creative, Brand, Product Marketing, Events, and Communications, to translate briefs and larger campaign ideas into effective social-first executions.
• Apply performance data, audience feedback, testing, and creative insights to strengthen hooks, retention, watch time, engagement, and other campaign outcomes; document learnings and use them to improve future content.
• Organize and maintain footage, project files, releases, selects, templates, and final assets using established naming, storage, rights-management, and archival practices.
• Manage multiple productions and rapid-turn assignments simultaneously, communicate status and risks, respond constructively to feedback, and deliver accurate, brand-safe work on deadline.
• Use AI-powered creative tools and modern production workflows responsibly to support…