Senior Director, Product Planning

Want to use specialized AI just for Bio Pharma to compete for this highly desirable role? Check out our updated tool  today!

Senior Director, New Product Planning role focused on leading product strategy across the development lifecycle, translating deep market understanding into actionable product decisions. This role is responsible for defining and maintaining Target Product Profiles (TPPs), generating market insights, partnering with commercial on customer understanding and bottom-up forecasting pre-launch, while ensuring that development, regulatory, and commercial strategies are aligned to deliver differentiated, clinically meaningful therapies that meet unmet patient and provider needs.

This role can be based out of the Philadelphia, PA headquarters or hybrid.

• Lead product-focused new product planning across early- and late-stage programs, including definition and evolution of Target Product Profiles (TPPs).
• Design and oversee qualitative and quantitative market research to inform product design, indication prioritization, and differentiation strategy.
• Translate customer, payer, and market insights into clear product requirements and strategic recommendations for development teams.
• Partner closely with Clinical Development, Regulatory, and Medical Affairs to ensure development plans reflect real-world market needs and constraints.
• Assess competitive landscapes, evolving standards of care, and emerging data to guide product positioning and lifecycle planning.
• Develop product narratives that articulate clinical value, unmet need, and differentiation for internal decision-making and external stakeholders.
• Support portfolio prioritization through product-level assessments, scenario analyses, and value framing.
• Prepare and present product strategy updates to governance forums and senior leadership.
• Establish best practices, tools, and frameworks for product planning and insight generation across the portfolio.

• 10+ years of experience in product strategy, new product planning, marketing, or commercial insight roles within biopharmaceuticals.
• Demonstrated expertise in market research methodologies, insight generation, and translating findings into product strategy.
• Strong understanding of the drug development lifecycle and how product decisions influence clinical, regulatory, and commercial outcomes.
• Excellent communication skills with the ability to synthesize complex information into clear, decision-oriented recommendations.
• Proven ability to influence cross-functional teams without direct authority.
• Strong team orientation and passion for continuous self-development
• Experience supporting development-stage or pre-launch assets, including early asset strategy and indication expansion, highly preferred
• Background in rare disease, autoimmune, cell therapy, or other specialty therapeutic areas, highly preferred
• Hands-on experience working with external vendors for market research, advisory boards, and primary research, highly preferred
• Comfort operating in a high-growth, science-driven biotechnology environment, highly preferred

• Bachelor’s degree in life sciences, business, marketing, or a related field; advanced degree (MBA, Pharm
  
  D, MS) preferred.