Social Media Manager

Overview

This freelance opportunity is ideal for a skilled Social Media Manager with a passion for building digital presence in the corporate training sector. The role focuses on developing and executing social media strategies to enhance brand visibility and engagement across platforms such as WeChat, Red Note (Xiaohongshu), Facebook, Instagram, and You Tube. You will play a key role in establishing a cohesive online identity, growing the audience, and driving meaningful interactions with potential clients and stakeholders.

• Develop and implement a comprehensive social media strategy tailored to the corporate training industry.
• Manage and grow social media accounts on WeChat, Red Note (Xiaohongshu), Facebook, Instagram, and You Tube.
• Create, schedule, and publish engaging content that aligns with brand messaging and objectives.
• Monitor analytics and performance metrics to optimize campaigns and report on progress.
• Engage with followers, respond to inquiries, and foster a positive online community.
• Collaborate with internal stakeholders to ensure content accuracy and relevance.
• Stay updated on industry trends and platform updates to maintain a competitive edge.

• Proven experience managing social media for B2B or corporate-focused brands, preferably in training, consulting, or professional services.
• Strong understanding of Chinese and Western social media platforms, including WeChat and Red Note (Xiaohongshu).
• Excellent written and verbal communication skills in English; proficiency in Mandarin is highly desirable.
• Ability to create compelling content and adapt messaging for different platforms and audiences.
• Familiarity with social media analytics tools and ability to interpret data for actionable insights.
• Self-motivated, organized, and able to work independently on a part-time, contract basis.
• Availability to collaborate remotely and deliver consistent results within agreed timelines.