Senior Manager, Marketing Operations

About Medical Guardian:

Medical Guardian is a fast-growing digital health and safety company on a mission to help people live a life without limits. With 13 consecutive years on the Inc. 5000 list of Fastest Growing Companies, we’re redefining what it means to age confidently and independently.

We support over 625,000 members nationwide with life-saving emergency response systems and remote patient monitoring solutions. Trusted by families, healthcare providers, and care managers, our work is powered by a culture of innovation, compassion, and purpose.

The Senior Manager, Marketing Operations is the senior hands-on operator responsible for executing, maintaining, documenting, and continuously improving Medical Guardian’s marketing operations infrastructure. Reporting to the Senior Director of Marketing Operations, you are responsible for translating strategy into reliable, repeatable execution. You will operate core marketing platforms, ensure clean and accurate data flows between marketing and sales, maintain tracking and attribution, and document how every major tool, workflow, and handoff actually functions.

This role sits at the center of the member journey and at the operational seam between marketing and sales. While Sales Operations owns sales systems and rep workflows, you own the marketing side of that connection— ensuring leads, lifecycle data, attribution, and performance insights flow cleanly into Salesforce and back into reporting and optimization. A core mandate of this role is to reduce friction and labor through better systems: ensuring tools are fully utilized, workflows are documented and standardized, gaps are identified, and technology is leveraged to eliminate manual effort wherever possible.

Own the Marketing → Sales Operational Connection

• Ensure marketing-generated leads flow cleanly, accurately, and consistently into Salesforce and through the full sales funnel
• Partner closely with Sales Operations to support lead routing, scoring models, lifecycle stages, and closed-loop reporting
• Help define, document, and enforce shared definitions for lead statuses, conversion events, and attribution touchpoints
• Identify and resolve data gaps, sync failures, or workflow breakdowns that impact pipeline visibility, conversion rates, or cost-per-sale reporting
• Support speed-to-contact and data integrity for a high-volume inside sales environment

Execute & Operate Marketing Technology and Lifecycle Platforms

• Operate Salesforce Marketing Cloud to support lifecycle and campaign execution across email and SMS
• Assist in the build and maintenance of journeys, audiences, data extensions, and automations based on lifecycle strategy and campaign requirements
• Ensure strong QA discipline across sends, personalization logic, dynamic content, and triggered workflows
• Support deliverability best practices, audience governance, and suppression logic

Instrument, Measure, and Document the Member Journey

• Partner with Sales, Member Experience, Retention, and Upsell teams to understand how members move through the business
• Ensure each stage of the member lifecycle (acquisition, onboarding, engagement, expansion, retention, win-back) is properly tracked and measurable
• Document the member journey from a systems perspective: what is tracked, where it lives, what triggers it, and what data it produces
• Surface gaps in tracking, automation, or process that limit visibility or operational efficiency

Maintain Tracking, Analytics, and Data Integrity

• Own GA4 and Google Tag Manager implementations, including event configuration, conversions, QA, and governance
• Ensure paid media, website, CRM, and lifecycle data remain aligned and consistent
• Troubleshoot discrepancies across analytics platforms, Salesforce, and reporting tools
• Support accurate attribution and performance measurement across channels and campaigns

Drive Tool Utilization, Automation, and Efficiency

• Audit how marketing tools and platforms are actually being used versus their full capabilities
• Identify underutilized features, redundant processes, or manual workflows that can be automated
• Build or support automations that reduce labor hours and improve…