Digital Marketing Specialist

Overview

NOW HIRING: DIGITAL MARKETING SPECIALIST
. Monday–Friday | 8:00 AM–4:30 PM | On-site in Douglassville, PA. The Digital Marketing Specialist will execute ACECO's digital channel strategy and content operations. This is not a junior marketing assistant role and requires independence, digital channel fluency, and a role ownership mindset.

The Digital Marketing Specialist is responsible for the master content calendar, coordinating cross-channel execution, and ensuring continuity across social media, blog publishing, email marketing, podcast production, and paid advertising support. Success depends on proactive planning, disciplined execution, data-driven reporting, and the ability to pivot without losing momentum.

• Content Calendar & Channel Execution
  • Maintain the master content calendar for ACECO, AL Podcast, and Nor Link Solutions
  • Schedule content a minimum of 30 days in advance across digital platforms
  • Publish social media content across all company platforms
  • Coordinate blog publishing schedule, including working directly with freelance writers and consultants
  • Ensure consistency, timing accuracy, and alignment with business objectives
• Press & Content Publishing
  • Write and publish press releases
  • Schedule and publish blog posts authored by freelance writers and consultant teams
  • Maintain publishing cadence and content pipeline integrity
• Paid Advertising & Consultant Coordination
  • Serve as internal liaison to paid advertising consultants
  • Participate in weekly consultant meetings
  • Coordinate creative assets, messaging, and campaign readiness
  • Support paid campaign execution and reporting inputs
• Marketing Analytics & Reporting
  • Compile and report monthly Marketing Dashboard metrics, including web traffic, engagement data, and Google Analytics insights
  • Support campaign performance reporting
  • Monitor channel effectiveness and identify optimization opportunities
• Podcast Production Support
  • Coordinate podcast production workflow
  • Execute episode publishing, distribution, and promotional scheduling
  • Ensure alignment between podcast content and broader marketing strategy
• Email Marketing
  • Build, schedule, and deploy email campaigns
  • Support audience segmentation and CRM-based targeting initiatives
  • Ensure campaign accuracy and brand alignment
• Creative Team Collaboration
  • Coordinate with internal graphic designers and multimedia designers
  • Support creative needs for events, outreach initiatives, and sales-driven campaigns
  • Ensure production of high-quality visual and digital assets
• Event & Travel Support
  • Support marketing presence at trade shows and industry events as needed
  • Travel occasionally throughout the year
  • Maintain workload continuity during travel periods

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred
• Equivalent professional experience considered

• 3–5+ years of professional marketing experience required
• Experience managing digital channels and content calendars
• Experience working with external marketing consultants or agencies
• Experience in B2B or industrial/manufacturing environments preferred

• Google Analytics proficiency required
• Hub Spot or similar marketing automation platform preferred
• CRM familiarity preferred
• Strong Microsoft Office skills
• Experience managing multi-platform social media channels
• Comfort working with dashboards, data, and reporting metrics

• Digital channel fluency
• Strong writing and editing skills
• Organizational discipline and proactive planning
• Ability to manage multiple initiatives simultaneously
• Comfort operating independently with minimal supervision
• Ability to pivot priorities without losing execution momentum

• Authorization to work in the United States without current or future employer sponsorship
• Ability to verify identity and employment authorization (Form I-9)
• Eligibility to access information or technology governed by U.S. export control laws (including 10 C.F.R. Part 810, EAR, and/or ITAR), where applicable
• Willingness to undergo a background check in accordance with applicable laws
• Willingness to undergo a pre-employment drug screen and participate in randomized drug testing during…