Associate Director or Director of Enrollment Analytics and Operations

Location: Villanova

Posting Details

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Posting Details (Default Section)

Posting Number:
S

Position Title:
Associate Director or Director of Enrollment Analytics and Operations

Position Type:
Staff

Location:
Villanova, PA

Recruitment Type:
Internal/External Applicants

Work Schedule:
full-time/12-months

Avg Hours Week

Department:
245-MBA - Entrepreneurial

Position Summary:

Why work at Villanova?

• Join a mission-driven organization. Since Villanova University's founding in 1842, we have been inspired by the values of truth, unity, and love, and are a community dedicated to service to others.
• Villanova has been included among the nation's best colleges and universities. VU's inclusion again in U.S. News & World Report's 2025 "Best Colleges" rankings is another indication of the University's continued prominence and forward momentum.
• Villanova's most precious asset is our people. As an employee, you will receive a holistic benefits package, generous paid time off, a competitive retirement savings plan, flexible work options, wellness programs including gym membership, professional development, tuition assistance, and more.

The Associate Director or Director of Enrollment Analytics and Operations works closely with other internal and external stakeholders to monitor application traffic, marketing efforts and recruitment tactics, deliver real time feedback, and provide recommendations to achieve targeted outcomes. This position builds and maintains the analytic deliverables (dashboards, reports, training) necessary to support strategic decision making and translates data into digestible, action-oriented, summaries.

This position reports to the Assistant Dean of Graduate Admissions for the Villanova School of Business and supervises the Assistant Director of Enrollment Operations in Slate CRM administration and other operational tasks.

The Associate Director or Director of Analytics and Operations is also responsible for the admissions application process and student services databases, with a particular emphasis on the university CRM system, currently Technolutions Slate CRM. This individual will continually evaluate, research and report on opportunities to enhance VSB's Graduate & Executive Programs services and efficiencies by leveraging enrollment management software.

Villanova is a Catholic university sponsored by the Augustinian Order. The University is an equal opportunity employer and seeks candidates who understand, respect and can contribute to the University's mission and values.

Duties and Responsibilities:

Data Analytics

• Monitor admissions KPIs (conversion, expense (scholarship), and net promoter score).
• Use data visualization software (Power BI, Tableau, Slate, etc.) to develop dashboard reports to monitor application pipelines for real time feedback.
• Collaborate with the Assistant Dean to leverage Slate data to identify behaviors, model interests and predict future actions for all VSB programs. Continually tune these models based on changes in policy, outside influences, and audience behaviors.
• Capitalize on stored UTM, Ping and source data to drive marketing, web, and communication strategies.
• Analyze event attendance and ROI and under the direction of the Assistant Dean, develop feedback loop for future planning.
• Collaborate with University Communication and Marketing team and the VSB Marketing team, to ensure data drives marketing efforts and assess the impacts of implemented strategies.
• Effectively respond to ad-hoc report and analysis requests from various stakeholders.
• Coordinate with VSB Graduate Admissions and Program teams to identify data needed to help them make key strategic decisions.
• Continuously improve internal processes with quantifiable data points.
• Contribute to college wide data reporting and survey requests.

Database Management & Operational Effectiveness

• Actively manage established processes and protocols for the Graduate Business Admissions team through Technolutions Slate CRM to drive recruitment and admissions.
• Supervise Assistant Director of Enrollment Operations in daily responsibilities and growth opportunities.
• Maintain established processes to organize, streamline and collect programmatic and admissions data.
• Prepare and analyze data for accreditation, rankings, and surveys.
• Maintain knowledge of current trends in technology/software relevant to higher education and provide suggestions and feedback on decisions to implement new uses of technology.
• Leverage, manage and maintain other graduate office technologies, such as Soft Docs, Credly, etc.
• Develop functional knowledge of current and future technology/software used by the School of Business to assist with implementation of new systems and provide ongoing support to users.
• Monitor lead acquisition campaigns and lead data integration into Slate.
• Develop and maintain documentation surrounding operations, policy, and procedures.
• Respond to audit and compliance requests.
• In collaboration with the…