Marketing Analytics Lead
Job in
Bala Cynwyd, Montgomery County, Pennsylvania, 19004, USA
Listed on 2026-05-29
Listing for:
Liberty Personnel Services, Inc.
Full Time
position Listed on 2026-05-29
Job specializations:
-
IT/Tech
Data Analyst, Data Science Manager, Business Systems/ Tech Analyst
Job Description & How to Apply Below
We’re looking for a strategic, data‑driven Marketing Analytics Lead to elevate how we measure and optimize marketing performance. This role sits at the intersection of marketing, data science, and engineering—translating complex analytics into actionable insights that drive growth.
What You’ll Do- Lead the design and execution of advanced measurement frameworks to evaluate marketing effectiveness across channels
- Leverage methodologies such as marketing mix modeling, multi‑touch attribution, and experimentation to inform investment decisions
- Partner closely with data science and engineering teams to build scalable analytics solutions and ensure data integrity
- Utilize tools like SQL, Python, and Tableau to analyze data, build models, and deliver actionable insights
- Translate analytical findings into clear, compelling recommendations for senior stakeholders
- Drive a culture of testing and learning through structured experimentation and performance tracking
- Demonstrated expertise in marketing measurement approaches, including mix modeling, attribution techniques, and experimental design or causal analysis
- Strong foundation in data, analytics, and statistical modeling, with hands‑on experience using SQL, Python, and Tableau
- Proven ability to bridge business needs with analytical solutions in a collaborative, cross‑functional environment
- Excellent communication skills, with the ability to simplify complex concepts for non‑technical audiences
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