Technical Program Manager - MarTech​/Digital Experience Analytics

Position: Technical Program Manager - MarTech / Digital Experience Analytics
Location: Malvern

Technical Program Manager - Mar Tech / Digital Experience Analytics

*
* Location:

*
* Primary work location is Malvern, PA. Candidates should be within commuting distance (Philadelphia suburbs, South NJ, Wilmington DE).

** Candidates must be authorized to work in the U.S. without current or future sponsorship.*
* ** Overview*
* We are seeking a  
** Technical Program Manager with strong Mar Tech and digital analytics experience
** to lead an enterprise-wide implementation of a digital experience analytics platform (e.g., Medallia DXA or similar), along with the migration from a legacy platform.

This role combines
** technical program leadership, product thinking, and solution guidance*
* -working closely with engineering teams to drive implementation, define integration approaches, and ensure successful adoption across the enterprise.

This is
** not a project coordinator role** . The ideal candidate brings
** strong technical understanding, Mar Tech ecosystem experience, and the ability to guide engineering teams while influencing senior stakeholders** .

** Key Responsibilities*
* ** Program Leadership & Platform Rollout*
* + Lead enterprise-wide rollout of a
** digital experience analytics platform
** across multiple application teams

+ Drive onboarding, adoption, and execution across
** large-scale, multi-team environments (50+ applications)*
* + Manage migration from legacy tools (e.g., Tealeaf) to modern analytics platforms

** Technical Guidance & Architecture Support*
* + Provide
** technical guidance
** on web/mobile implementation, including instrumentation, tagging, and SDK integration

+ Advise engineering teams on
** integration patterns, deployment strategies, and implementation approaches*
* + Support architecture decisions around
** data collection, session capture, masking, and platform design*
* + Create and maintain
** technical documentation, integration guides, and best practices*
* ** Mar Tech & Platform Strategy*
* + Evaluate platform capabilities and identify
** gaps in data capture and analytics*
* + Conduct
** competitive analysis and tool comparisons
** to support decision-making

+ Recommend improvements and help build
** business cases for platform strategy*
* ** Stakeholder & Vendor Management*
* + Act as a
** liaison between engineering, product, and business stakeholders*
* + Partner with vendors to address technical issues, SLAs, and platform capabilities

+ Provide program updates, track progress, and manage stakeholder expectations

** Governance & Execution*
* + Support release coordination, onboarding processes, and production rollouts

+ Ensure compliance with
** privacy, data protection, and enterprise governance standards*
* + Maintain documentation for architecture decisions and program status

** Required Qualifications*
* + 5+ years in  
** Technical Program Management, Technical Product Management, or similar roles*
* + Strong understanding of
** Mar Tech ecosystem and digital analytics platforms*
* + Experience implementing or supporting
** digital experience / session replay / customer analytics platforms** , such as:

+ Medallia DXA

+ Adobe Analytics / Adobe Experience Platform

+ Quantum Metric

+ Full Story

+ Glassbox

+ Tealeaf _(or similar platforms)_

+ Solid technical foundation, including:

+ Web technologies (JavaScript, browser behavior, tagging, SDKs, instrumentation concepts)

+ Data and marketing analytics

+ Experience guiding engineering teams on
** integration patterns and implementation decisions*
* + Ability to operate in
** enterprise-scale environments with multiple stakeholders and teams*
* ** Nice to Have*
* +

Experience with
** CDN architecture (Akamai or similar)*
* + Familiarity with
** privacy masking, PII handling, and data governance*
* + Experience evaluating or selecting Mar Tech platforms

+ Exposure to
** Voice of Customer (VoC) / customer feedback platforms*
* ** Key Positioning (Important - keeps funnel strong)*
* + This role is best suited for a
** Technical TPM or Technical Product Manager
** with Mar Tech experience

+  
** Not a pure Project Manager** (must have technical depth)

+  
** Not a deep hands-on Architect role** (guidance vs. heavy design ownership)

+ Open to candidates with
** adjacent platform experience (Medallia not required)*
* For this role, the gross annual base salary range is $125,000 - $145,000/ yearly. for a full-time position. This range covers base pay only; we will discuss any bonuses, incentives, and benefits during the hiring process. Your exact offer will depend on objective, job-related factors - like your experience, skills, and qualifications - in line with our fair pay principles. If a collective labour agreement applies to this role, we will share the relevant pay scale details with you.

Note:

We never ask about your current or past salary during our recruitment process.

: 509104

Posted on:
Jul 1, 2026

Experience Level: Experienced Professionals

Contract Type:
Permanent

Location:

New York, NY, US

Brand:
Capgemini

Professional Community:
Software Engineering

Capgemini is an Equal…