Manager, Revenue Marketing Analysis

The Opportunity:

Performs analysis of data to drive strategic business decisions on all measurable aspects of multimedia direct marketing campaigns to acquire, retain, up-sell, and cross-sell customers. Performs data mining and in depth analysis of customer databases. Creates measurements such as response analysis, ROI, campaign dashboard development, etc. to ensure continuous campaign and program improvement. Performs data mining and in depth analysis of customer databases to inform creation and maintenance of customer and prospect lists for marketing outreach and measurement.

Provides measurements such as direct mail matchback, response analysis, and more to determine ROI. The Manager, Revenue Marketing Analytics is responsible for driving data-driven decision making across marketing and revenue-generating functions. This role leads the measurement, analysis, and optimization of marketing performance, customer engagement, and revenue outcomes by transforming complex data into actionable business insights. Working closely with Marketing, Sales, Digital, Product Management, and Finance teams, the Manager will develop performance measurement frameworks, oversee marketing analytics initiatives, and provide strategic recommendations that improve customer acquisition, conversion, retention, and revenue growth.

Required Qualifications

Education:

Bachelor’s degree in Marketing, Business, Analytics, Statistics, Economics, or related field.

Experience:

5+ years of experience in marketing analytics, business intelligence, revenue operations, or related analytical roles.

Experience developing dashboards and reporting solutions using Adobe Customer Journey Analytics, Power BI, Tableau, Looker, or similar platforms.

Strong analytical and problem-solving skills with experience interpreting large datasets.

Advanced proficiency in Excel and experience with SQL or similar data-querying tools.

Knowledge of marketing performance metrics, attribution models, and customer journey analytics.

Excellent communication and presentation skills with the ability to influence stakeholders at all levels.

Experience with Adobe Analytics, Adobe Target, Google Analytics, Salesforce, Marketo, Hub Spot or similar platforms. Experience supporting eCommerce, B2B marketing, or demand generation organizations. Familiarity with experimentation, statistical analysis, and forecasting methodologies. Experience managing or mentoring analysts.

Strategic Thinking Data-Driven Decision Making Marketing Measurement & Attribution Business Acumen Cross-Functional Collaboration Customer Insights Analytical Problem Solving Executive Communication Success Metrics Improvement in marketing-attributed revenue Campaign ROI and conversion rate growth Increased adoption of analytics and reporting tools Accuracy and timeliness of business insights Impact of optimization and testing initiatives

Develop and manage reporting frameworks, dashboards, and KPIs that measure marketing effectiveness and revenue contribution. Analyze campaign performance across digital and traditional marketing channels, identifying opportunities to improve ROI and conversion rates. Monitor and report on marketing funnel performance, customer acquisition costs, lead quality, and revenue attribution. Build and maintain executive-level reporting to communicate marketing impact on business outcomes. Conduct ad hoc analyses to support strategic decision-making and identify growth opportunities.

Analyze customer behavior, engagement patterns, and purchasing trends to uncover actionable insights. Partner with stakeholders to identify customer segments and opportunities for personalization and targeting. Evaluate customer journeys and conversion paths to improve customer experience and revenue generation. Support forecasting, pipeline analysis, and revenue planning initiatives through data-driven recommendations.

Lead measurement and analysis of A/B tests, personalization initiatives, and digital optimization programs. Collaborate with Digital and Product teams to evaluate website performance and customer engagement strategies. Recommend optimization opportunities based on analytics findings and business objectives. Establish testing methodologies and measurement standards to ensure reliable results.

Collaborate with Marketing, Sales, Product Management, eCommerce, and Finance teams to align analytics efforts with business goals. Serve as a trusted advisor by translating complex analytical findings into clear business recommendations. Support strategic initiatives by providing performance insights, trend analyses, and predictive recommendations. Present findings and recommendations to leadership and executive stakeholders.

Ensure the accuracy,…