Contractor - Content Manager​/PIPS Clear Team

Content Manager – PIPS CLEAR Team

Location:

Malvern, PA (Hybrid)

Reports To:

Delivery Manager, Content Management

The PIPS CLEAR Team Content Analyst supports the full lifecycle of content delivery for the Personal Investor Public Site (PIPS), ensuring compliance, performance, strategic alignment, and user experience excellence. This role manages Jira ticket workflows, Red Oak submissions, and cross-functional coordination, while also driving enhancements in content audit, dashboarding capabilities—including Adobe site performance metrics—and SEO strategy. The analyst will be responsible for building relationships with internal PIPS teams, PIM teams, business stakeholders, and UX/SEO partners to ensure content is optimized for both discoverability and usability.

• Manage intake, prioritization, and routing of Jira tickets from CLEAR to PIPSCM, ensuring completeness of documentation (SEO briefs, Red Oak IDs, creative assets).
• Monitor daily ticket activity and status changes, ensuring timely elevation.
• Coordinate the submission of requests to the internal creative agency (RED) for page refresh and renewal based on criteria established.
• Ensure SEO recommendations and UX design feedback are incorporated into ticket documentation and review cycles.

• Lead monthly and quarterly audits of PIPS pages, focusing on expiry, compliance, performance metrics, and alignment with SEO and UX best practices.
• Maintain and enhance the Airtable repository of 700+ pages, used by Risk, Engagement Strategy, and ECO Operations.
• Collaborate with UX and SEO teams to refine audit criteria and identify opportunities for content improvement.

• Partner with analysts to evolve Power BI dashboards that monitor page performance, accessibility, and risk metrics.
• Integrate Adobe site performance metrics into dashboards to track client engagement, conversion intent, bounce rates, and UX signals.
• Surface SEO and UX insights to inform content prioritization and optimization strategies.

• Ensure Red Oak submissions are completed and accurately linked to Jira tickets prior to elevation and closed in compliance with retention policies.
• Develop processes for aggregating quarterly Red Oak submissions and tracking compliance status.

• Coordinate with SEO strategists, designers, and UX strategists to align content delivery with business goals, search visibility, and user experience standards.
• Participate in PI Planning and CLEAR refinement sessions to surface blockers and align strategic priorities.
• Develop and maintain relationships with the internal creative agency (RED) to ensure that requests are handed off in good order.
• Collaborate with Subject Matter Experts (SMEs) and business partners on requirements and review of content updates and page data.
• Actively contribute to UX design reviews and SEO strategy sessions, providing content insights and recommendations.

• Bachelor’s degree in Business, Communications, Information Systems, or related field.
• 3+ years of experience in content operations, project coordination, or digital workflow management.
• Proficiency in Jira, Workfront, Airtable, Power BI, and Adobe Analytics.
• Strong organizational skills and attention to detail.
• Excellent communication and stakeholder management skills.

• Experience with Red Oak compliance workflows.
• Strong understanding of SEO principles and UX design strategy.
• Familiarity with design systems and accessibility standards.
• Ability to interpret data insights for content prioritization and optimization.
• Experience contributing to UX and SEO reviews and translating feedback into actionable content improvements.