Senior Manager, Multicultural Brand Marketing - Bilingual; English​/Spanish

Position: Senior Manager, Multicultural Brand Marketing -  Bilingual (English / Spanish)
Location: East Pittsburgh

** Position Overview*
* At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success.

PNC is seeking a Senior Manager, Multicultural Brand Marketing to lead brand building efforts, with priority emphasis on the U.S. Hispanic segment, one of the fastest growing customer segments in the country.

This role is responsible for shaping and executing a long term brand strategy that increases awareness, relevance, and consideration of PNC as a bank of choice within Hispanic communities nationwide. A successful candidate will develop marketing campaigns that contribute to PNC's growth agenda as a top national bank.

Our established Brand Platform, Brillantemente Aburrido, is uniquely positioned to differentiate PNC. With our unbank-like tone and empathy advantage, the work we do for our customers is steady, dependable and reliable. Simply put, we aim to be boring with our customers' finances so they can live bolder, more fulfilling lives.

The Senior Manager will lead a small, dedicated bilingual team and act as both a creative brand builder and a strategic operator, balancing culturally fluent storytelling with rigorous measurement and performance narratives for senior leadership

Key Responsibilities

Brand & Creative Leadership

- Must have a thorough understanding of the overarching PNC brand and expertise in branding, leading the Hispanic brand-building strategy, translating PNC's broader brand platform into culturally resonant, Spanish first and bilingual storytelling.

- Learn and understand PNC's business imperatives, translating those objectives into actionable initiatives that resonate with multicultural audiences.

- Lead development of high quality creative across channels, with a strong emphasis on traditional and digital advertising tactics, delivered with production excellence.

- Own all external multicultural agency relationships and partner closely with internal creative, media and sponsorship teams to deliver work that feels authentic, modern, and culturally grounded.

- Ensure creative work reflects deep understanding of Hispanic cultural nuances, language, values, and financial realities and appropriately upholds and elevates the PNC brand

Strategy & Market Development

- Further build upon PNC's focused Hispanic marketing strategy to unlock national awareness over time, using priority geographies as proof points for broader investment.

- Help define and evolve a 5 year growth narrative for Hispanic brand investment-balancing near term progress and KPIs with long term business objectives.

- Serve as a strategic thought partner to Line of Business Growth marketing, helping shape how multicultural marketing ladders into PNC's overall growth strategy, supporting enterprise business objectives.

Measurement & Performance Storytelling

- Establish clear brand KPIs (awareness, consideration, favorability, etc.) for the Hispanic segment and track performance rigorously.

- Translate results into clear, credible performance stories for executive audiences-connecting brand investment to long term business value.

- Use insights and results to help advocate for increased and sustained investment over time.

Team & Cross Functional Leadership

- Lead, develop, and support a bilingual team by setting clear priorities while actively investing in individual growth, development, and career paths.

- Cultivate an inclusive, collaborative team environment where people feel valued, supported, and genuinely enjoy working together.

- Build strong, trusted partnerships grounded in respect, transparency, and shared goals.

- Partner closely across media, analytics, retail, corporate communications, and regional teams to align efforts, listen to diverse perspectives, and deliver meaningful impact.

Required Skill:
Must be fluent in English & Spanish (verbal and written)

Location:

Is fully in-office and can be based in Pittsburgh, Cleveland, Chicago, DC., Birmingham, Atlanta, Philadelphia or Houston.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

** Job Description*
* + Leads the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire grow, and retain customers in support of the product life cycle and line of business goals and objectives.

+ Leads a team to define and drive alignment on business and marketing objectives, develop value propositions…