Marketing Leader

Overview

Job title: Marketing Leader (Product Marketing) for the Power Tools Business Area.
Location: Hybrid.

Ingersoll Rand is a Fortune 500 company with a passion for making lives better. We focus on the success of our customers and empower employees to think and act like owners. We are committed to sustainability and inclusive, diverse environments. For more information visit:

• Marketing Strategy & Execution
  :
  Develop and implement annual marketing plans aligned with Power Tools for business objectives; drive product positioning, value proposition development, and pricing strategies to improve market share; design and execute integrated marketing campaigns across offline and digital channels.
• Market & Competitor Intelligence
  :
  Conduct industry research to track trends, competitive activities, and customer needs; identify new market opportunities, customer segments, and growth levers.
• Digital & Content Marketing
  :
  Lead digital marketing initiatives including SEO, SEM, social media, and performance-based campaigns; develop marketing content such as brochures, videos, case studies, presentations, and sales enablement tools.
• Product Launch & Stakeholder Engagement
  :
  Plan and execute product launches with alignment across Sales, Product Management, and Global Marketing; coordinate communication across internal and external stakeholders.
• Campaign Performance & Optimization
  :
  Track campaign KPIs, analyze performance, and optimize strategies for ROI; manage marketing dashboards and periodic performance reports.
• Brand & External Partnerships
  :
  Maintain brand consistency and leverage global brand guidelines; manage agencies, creative partners, and vendors for marketing initiatives.
• Events & Budget Management
  :
  Support trade shows, exhibitions, and customer events; prepare and manage the marketing budget effectively.

• Engineering degree (B.E./B.Tech) is required; MBA in Marketing or equivalent is preferred. Degrees from Tier-1 colleges are preferred.
• 15–20 years of experience in B2B marketing, preferably in industrial tools, manufacturing, or capital equipment.
• Strong expertise in digital marketing, branding, product marketing, product commercialization, and product positioning.
• Excellent communication, analytical, and project management skills.
• Ability to work cross-functionally and influence stakeholders.
• Proficiency in marketing automation tools and CRM systems.
• Business acumen with the capability to build a marketing roadmap.
• Ability to drive high-impact, product-focused marketing initiatives.

• Strategic thinking and execution
• Strong B2B Marketing background
• Creative and innovative marketing approach
• Customer-centric approach
• Data-driven decision-making
• Collaboration and teamwork

• Market share growth
• Lead generation and conversion rates
• Campaign ROI
• Brand awareness metrics
• Customer engagement

• 40% travel as required

• Stock options (Employee Ownership Program) aligned with the company's success
• Yearly performance-based bonus
• Leave encashments
• Maternity/Paternity leaves
• Medical, group term life & accident insurance
• Employee Assistance Program
• Linked In Learning for employee development
• Awardco-based employee recognition
• Collaborative, multicultural work environment fostering innovation