Field Marketing Manager

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Dow (NYSE: DOW) is one of the world’s leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 30countries and employ approximately 36,000 people.

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Dow has an exciting opportunity for a Field Marketing Manager in the Architectural Coatings Segment in Dow Coating Materials. This role can be located in Collegeville (PA) or Midland (MI).

Within the Architectural Coatings Business, this role will have a specific focus managing our Additives franchise in NAA. This role is more short‑term focused, looking out 0 to 2 years, and will be primarily responsible for implementation and execution of the segment strategy. This role will closely partner with Commercial, Product, Technical, Communications and other functions to drive the necessary implementation tactics.

• Strategy Implementation
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  This role will work closely with the Strategic Marketing Manager and another Field Marketing Manager in the Architectural Coatings Segment to drive and implement key elements of the Architectural Coatings strategy. Additionally, this role will provide an appropriate feedback loop from the market and our customers when appropriate modifications are required to the strategy.
• NAA Architectural Segment MIT Leadership: This role will be an important member of the NAA Architectural Coatings MMT (Market Management Team) and will help to lead the NAA Architectural Coatings Segment MIT (Market Implementation Team). Given the focus towards implementation activities, a key deliverable will be detailed Implementation Plans that provide specificity to the overall Architectural Coatings Strategy.
• L&OM Management: This role will play an important part in lead generation for the Architectural Coatings Segment across a variety of methods including Digital and more traditional lead generation methods to ensure a robust pipeline of Leads that can translate into tangible Opportunities. Additionally, this role will help to manage the Opportunity pipeline for the segment to help to enable sustained growth.
• Pricing: This role will play an important role in the Architectural Coatings Segment in developing out value pricing for new and existing products to help manage profitability as well as drive new opportunities for the Architectural Coatings segment. Developing an appreciation for competitive and market pricing as well as how our products are used in paint formulations will be critical to driving volume growth and optimized margins in the segment.
• Product: This role will work closely to prioritize the TS&D portfolio of projects including both broad market projects as well as customer specific projects. This role will work with the TS&D team to help plan, execute and develop the appropriate output materials for these varied projects. Finally, there could be a few R&D projects that this role would be responsible for leading from a Marketing…