Associate Director, US Marketing - Lymphoma

Role Summary

The Associate Director, US Marketing – Lymphoma shapes and executes HCP strategy across the lymphoma franchise, supporting inline indications and upcoming launches. As a core member of the US Marketing / Product Strategy team, this role leads the development and execution of HCP-focused marketing strategies and promotional tactics to drive awareness, adoption, and differentiation across the lifecycle. It combines strategic foresight with operational rigor to ensure launch readiness, competitive differentiation, and innovative customer engagement across personal and non-personal channels, working closely with Sales, Sales Training, Medical Affairs, Business Operations, MLR, and agency partners to ensure excellence in execution.

• HCP Strategy & Launch Readiness
  • Support development of marketing tactical plans to enable pre-launch, launch, and post-launch execution.
  • Lead development of HCP messaging platforms and promotional tactics that support current and future indications.
  • Translate clinical data and competitive insights into clear, differentiated HCP value propositions.
  • Lead execution of lymphoma promotional tactics for US HCPs across personal and non-personal channels, including peer to peer educational content.
• Franchise & Lifecycle Support
  • Support promotional execution across approved and emerging indications within the lymphoma portfolio.
  • Ensure consistent messaging, positioning, and execution across brands, indications, and channels.
  • Maintain deep therapeutic area expertise in lymphoma and evolving standards of care.
• Cross-Functional Leadership & Collaboration
  • Collaborate closely with cross-functional teams including Sales, Sales Training, Business Operations, Medical Affairs, and MLR to ensure aligned, compliant, and effective execution.
  • Partner with MLR to develop compliant and impactful promotional materials and ensure timely approvals.
  • Support launch-related training and field enablement activities.
• Agency, Analytics & Insights
  • Support and manage key vendor relationships, including the promotional agency of record.
  • Collaborate with Analytics and Market Research teams to gather market insights, monitor the competitive landscape, and assess performance.
  • Apply insights and learnings to optimize strategy and execution over time.
• Operational Excellence
  • Ensure effective sharing of best practices and insights across the organization.
  • Support budget planning, tracking, and stewardship.
  • Perform all company business in accordance with regulations and company policies.

• Required:
  
  Bachelor’s Degree
• Required:
  
  7+ years of relevant work experience in pharmaceutical or biotechnology industry
• Required:
  
  2+ years of experience in hematology and oncology HCP marketing, including US launch experience of new products or indications
• Required:
  
  Experience with developing and executing marketing strategies and tactics with field-based teams
• Required:
  
  Strong leadership skills and ability to manage project autonomously
• Required:
  
  Strong communication, presentation, analytic and strategic capabilities
• Preferred:
  Lymphoma experience strongly preferred