Digital Marketing Specialist

Summary

SUMMARY: The Marketing Specialist is responsible for supporting and executing branding, marketing research, and regional marketing initiatives across Pennsylvania, Connecticut, Maryland, New Jersey, New York, and West Virginia. This role works collaboratively with the Graphic Designer to ensure consistent brand messaging and visually compelling marketing materials that support company growth, customer engagement, and market expansion.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Frequency of duties, percent of time and work year may vary based on department, job or building assignment.

• Support the development and maintenance of consistent brand identity across all markets and channels
• Assist in planning and executing marketing campaigns aligned with company goals
• Ensure brand standards are applied across digital, print, and regional marketing materials
• Collaborate closely with the Graphic Designer to translate strategy into effective visuals and messaging

• Conduct market research to understand customer needs, competitors, and regional trends within PA, CT, MD, NJ, NY, and WV
• Analyze market data to identify opportunities for growth and brand positioning
• Provide insights and recommendations based on regional differences and customer behavior
• Track and report on marketing performance metrics and campaign effectiveness
• Work as a team with the Graphic Designer on campaign development, timelines, and creative direction
• Coordinate with sales and leadership teams to align marketing efforts with business objectives
• Support cross-functional projects and contribute marketing insight during planning discussions

• Work as a team with the Graphic Designer on campaign development, timelines, and creative direction
• Coordinate with sales and leadership teams to align marketing efforts with business objectives
• Support cross-functional projects and contribute marketing insight during planning discussions

• Assist with content planning for digital, social, and regional promotions
• Help manage marketing calendars and campaign schedules
• Coordinate with vendors, media outlets, or regional partners as needed

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• 2+ years of marketing experience, preferably with regional or multi-market exposure
• Strong understanding of branding principles and marketing fundamentals
• Experience with Adobe Software (Photoshop, Illustrator, Express, etc.)
• Experience with digital marketing strategies and social media strategies and management
• Experience working collaboratively with creative professionals (graphic designers, agencies, etc.)
• Strong research, analytical, and organizational skills
• Excellent written and verbal communication skills

• Familiarity with regional marketing strategies or multi-state operations
• Experience with digital marketing platforms, CRM tools, or analytics software
• Ability to manage multiple projects and deadlines simultaneously
• Creative thinker with attention to detail and consistency

• Collaborative, team-oriented role with close interaction between marketing and design
• Occasional travel within PA, CT, MD, NJ, NY, and WV may be required
• Fast-paced environment with opportunities to influence brand growth across multiple markets
• Operates in a professional office environment

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is required to sit; stand; walk; use hands to manipulate, handle or feel; and reach with hands and arms.

This position requires the ability to occasionally lift office products and supplies, up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Safety Statement: It is imperative that all employees recognize the importance of safety in the workplace, follow safety rules, practice safe work habits, utilize appropriate safety equipment and report unsafe conditions to the appropriate manager.