Marketing Specialist II

Overview

When you join the Members 1st team, you become part of something much bigger than a credit union. You become part of our faM1ly—a tight‑knit bunch with big dreams and even bigger values. It is an exciting time for us as we continue to grow, and we hope that you will choose to grow along with us. Wanting the absolute best for our associates means more than just competitive pay.

It means fantastic healthcare, paid benefits, opportunities for professional advancement and work‑life balance—and best of all, a place where you are accepted and respected for your individuality.

The Marketing Specialist II will lead the development, coordination, and execution of comprehensive multi‑channel marketing campaigns with strategic oversight and creative ownership. This role expands beyond tactical execution to include campaign strategy development, cross‑functional collaboration with marketing, and relationship building with other business unit leadership. This position requires advanced analytical capabilities to partner with the Digital Engagement & Research teams to interpret campaign performance data, identify market trends, and recommend strategic improvements.

The Marketing Specialist II will manage multiple complex projects simultaneously while maintaining quality standards and meeting deadlines. They will serve as the primary point of contact for selecting marketing products and have decision‑making authority for campaign modifications within established parameters. Under the supervision of the Marketing Manager, this role includes some budget oversight responsibilities for assigned campaigns and projects, requiring cost‑benefit analysis and ROI optimization.

The Marketing Specialist II will also contribute to the development of marketing policies and procedures, bringing practical experience to strategic planning discussions.

This is a hybrid opportunity that will require you to be in the office at our Headquarters (in Enola, PA) 2–3 days per week. This position may require in‑person training.

• Advanced oral and written communication skills as well as presentation skills
• Advanced organizational and strategic project management capabilities
• Exceptional creative and innovative problem‑solving abilities
• Strong business acumen and familiarity with client and stakeholder relationship management
• Comprehensive knowledge of marketing theory, practice, and industry innovations
• Advanced understanding of marketing analytics and market research
• Knowledge of emerging technologies and their marketing applications

• Accountability and self‑management
• Communication
• Effective knowledge
• Innovation and problem‑solving
• Teamwork and leadership

• Ability to communicate effectively in English, both orally and in writing
• Visually able to perform activities such as preparing and analyzing data and figures, viewing a computer terminal, and extensive reading
• Ability to sit for extended time periods
• Sufficient manual skill for operation of PC keyboard and other standard office equipment
• Ability to travel, including occasional overnight travel
• Ability to exert minimum amounts of force occasionally to lift, carry, push, pull or move objects

3‑5 years of related experience

No

General and business knowledge equivalent to a bachelor’s degree

None

At Members 1st, we look for individuals who will show up as their whole self because we value diversity, inclusion, and belonging, as well as people who believe in the philosophy of WE>me. To be sure you align with our company mission, vision, values and culture reference the information below.
Company Culture is at Our Core
If there is one concept, we want you to understand about us, it is this. WE. It is a simple little word but means everything here. We think as one. One faM1ly. One community. One place where everyone belongings. Everything we do is in the best interest of all of us.
What WE Believe
Our Missions: WE serve our members, associates, and communities through support, empowerment, and meaningful relationships.
Our Vision: WE are…