Assistant Director of Marketing and Communication, Fitzpatrick College of Nursing

Location: Villanova

Posting Details

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Posting Details (Default Section)

Posting Number:
S

Position Title:
Assistant Director of Marketing and Communication, Fitzpatrick College of Nursing

Position Type:
Staff

Location:
Villanova, PA

Recruitment Type:
Internal/External Applicants

Work Schedule:
full-time/12-months

Avg Hours Week

Department:
655 - University Communication and Marketing - College Communications

Position Summary:

Why work at Villanova?

• Join a mission-driven organization. Since Villanova University's founding in 1842, we have been inspired by the values of truth, unity, and love, and are a community dedicated to service to others.
• Villanova has been included among the nation's best colleges and universities. VU's inclusion again in U.S. News & World Report's 2025 "Best Colleges" rankings is another indication of the University's continued prominence and forward momentum.
• Villanova's most precious asset is our people. As an employee, you will receive a holistic benefits package, generous paid time off, a competitive retirement savings plan, flexible work options, wellness programs including gym membership, professional development, tuition assistance, and more.

The Assistant Director of Marketing and Communication develops and implements marketing and communication strategies that enhance the academic reputation of the nationally ranked Fitzpatrick College of Nursing (FCN) and drive awareness of the College's academic programs, with an emphasis on graduate programs. This position plays a vital role in communicating the impact of our faculty and their scholarship, as well as student success and academic programs.

The Assistant Director reports to and works closely with the Director of Communication and Marketing to execute the marketing strategy for the College's graduate programs in alignment with Villanova's brand. In this role, the Assistant Director has a comprehensive understanding of multi-channel marketing and integrated communications strategies/campaigns to optimize reach, generate engagement and support enrollment goals. The Assistant Director conceptualizes, coordinates, and executes plans that include effective marketing tools as well as related assets such as photography, video, social media, PowerPoint presentations, and collateral materials.

The Assistant Director manages the College's website, social media accounts, and event communications. The Assistant Director works with colleagues in University Communication and Marketing (UCM) to ensure that FCN materials are in alignment with Villanova's overall branding and marketing guidelines.

Villanova is a Catholic university sponsored by the Augustinian Order. The University is an equal opportunity employer and seeks candidates who understand, respect and can contribute to the University's mission and values.

Duties and Responsibilities:

• In collaboration with the Director of Communication and Marketing, executes marketing and advertising tactics to generate awareness and support enrollment goals for graduate programs in the College of Nursing, in alignment with Villanova's overall brand. Serves as the College's main point of contact with the University's designated media agency and collaborates with said agency to implement program-specific marketing campaigns. Responsible for copywriting and working with UCM designers to develop creative campaign assets.
  
  Develops drip marketing campaigns to cultivate program leads. Responsible for monitoring, measuring, and analyzing advertising initiatives and providing reports to various constituencies. Responsible for successful implementation, coordination and completion of multiple time-sensitive deadlines and goals.
• Under the guidance of the Director of Communication and Marketing and in collaboration with UCM, writes and executes content to ensure that the College of Nursing's key messages are effectively communicated to appropriate audiences on multiple platforms and through a variety of channels that include print, web, and social. Develops College resources including social media assets, presentations and other collateral materials, ensuring consistency in branding.
  
  Manages the FCN website, updating and creating new pages. Manages the College's social media accounts, developing and implementing tactics including video and other digital content. Responsible for promotion of College events. Engages with faculty and staff to clarify needs, gather information, and ensure timely follow-up on communication and marketing-related requests and deliverables.
• Serves as an integral partner to FCN recruitment and enrollment team, creating communication plans and materials to support recruitment and enrollment events and initiatives.
• Performs other duties and assists with special projects as assigned.

Minimum Qualifications:

Formal Education:

• Bachelor's degree in marketing, business administration, communications, media, journalism, English, public relations or…