Director, Marketing Strategy and Go-To-Market

What You’ll Own

• Lead division-wide GTM marketing strategy that spans all client segments and business lines, establishing processes and standards that increase marketing effectiveness
• Serve as the connective tissue between segment marketing teams – aligning positioning, narrative, and market timing
• Elevate and evolve our offer architecture – how offerings are structured, connected, and brought to market as a cohesive system, anticipating long‑term trends and opportunities that enable future growth
• Develop and maintain value propositions across the division, ensuring offers are differentiated, compelling, and aligned to client needs and growth strategy
• Use data, analytics, and market insights to inform marketing decisions and connect initiatives to measurable business outcomes
• Define how we sequence and coordinate major marketing moments
• Shape and mature marketing capabilities to enable growth and retention, including events marketing, sales collateral and enablement, and thought leadership
• Build the operating model for how this centralized function works with and through segment marketing teams
• Lead and develop a team of leaders and individual contributors, setting direction, driving accountability, and ensuring delivery against strategic goals. Provide guidance, share best practices, and remove obstacles.
• Build and sustain a high‑performing organization through coaching and mentorship, strengthening leadership capability and overall team effectiveness.

• Exceptional strategic vision and leadership on large‑scale, division‑wide marketing initiatives
• Hands‑on experience with offer architecture, positioning, and value proposition development, including ability to lead market research to uncover client needs, competitive analysis, and market sizing
• Ability to synthesize multi‑dimensional, complex concepts into clear, consumable implications, actions, and decisions
• Demonstrated ability to drive structured problem solving, leveraging strategic frameworks and insights for complex data‑driven decisions
• Track record for connecting marketing initiatives to broader organizational goals
• Experience developing and maturing marketing functions in high‑growth environments
• Strong ability for cross‑functional collaboration with business partners, vendors, and internal marketing teams to align strategies to goals
• Proven success advising and influencing senior executives, with advanced presentation, storytelling, and visualization skills to communicate in a concise and compelling manner
• Experience leading and developing senior marketing talent through growth and evolving organizational needs

Vanguard is not offering visa sponsorship for this position.