Sr. Field Marketing Manager

Who We Are

ExtensisHR, one of the largest Professional Employer Organizations (PEOs) in the U.S. with client employees in all fifty states, is looking for talented people to join our team. If you want to contribute your talents, make a bigger impact, and be part of the growing PEO & HRO industry, we are interested in talking to you. Our renowned industry leadership in customer service starts with our people.

You can contribute to delivering on our brand promise of helping organizations succeed through our people-first approach in solving customer’s ever-evolving HR needs. Our HR offerings include personalized services for HR, employee benefits, payroll and taxes, employer risk, compliance, and employee management. Today, we manage over $3 billion in employment-related costs annually—and we are growing every day.

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The Senior Manager, Field Marketing is a strategic, execution-focused marketer who owns ExtensisHR’s entire field marketing engine end to end
— from event strategy and ABM programs to pre/post-event nurture, onsite engagement, gifting, and broker activation. This role is built for a marketer who can run a disciplined, repeatable event process at scale while building and executing the multi-channel GTM campaigns that surround every program.

This is a single-contributor role (no direct reports) that plays a critical part in building measurable pipeline and accelerating revenue across our direct, broker, and vertical GTM channels. You will transform events from one-off tactics into integrated, GTM-aligned campaign programs that strengthen awareness, deepen relationships, and convert conversations into opportunities.

Success in this role rests on two proven capabilities: (1) the operational rigor to manage the full event process— timelines, budgets, vendors, logistics, lead capture, and reporting — with consistent, flawless execution; and (2) demonstrated experience building and executing multi-channel GTM campaigns that wrap each event in coordinated email, digital, direct mail, ABM, and sales motions. You are an analytical, iterative marketer who optimizes ROI, drives funnel progression, and brings discipline and creativity to every program you touch.

Field Event Strategy, Planning & Execution

• Own end-to-end strategy and execution of all in-person and virtual field events across direct, broker, and vertical channels —
  managing the complete event process from concept through post-event analysis.
• Evaluate, recommend, and execute a portfolio of third-party, industry, and vertical-specific events based on audience fit, funnel stage, and ROI.
• Build and manage integrated event programs aligned to GTM campaign layers (Attract -> Nurture -> Prove -> Convert).
• Direct all event logistics, budget, staffing, vendor management, pre-briefs, and post-event debriefs,
  driving a consistent, repeatable process that ensures excellence at every event.

Multi-Channel GTM Campaigns & ABM Programs

• Strategize, build, and execute multi-channel field and GTM campaigns that integrate email, direct mail, digital advertising, geo-targeted outreach, and personalized ABM tactics into a single coordinated motion.
• Translate GTM goals into campaign architecture —
  owning messaging, sequencing, channel mix, and execution from launch through measurement.
• Identify target accounts in partnership with Sales; build tailored ABM plays that support pipeline creation and acceleration.
• Align all field and campaign activities with GTM segments, personas, and vertical strategies.

Event Operations, Process & Technology Integration

• Build and own a standardized event management framework — including timelines, funnel-stage alignment, KPIs, and content integration — that makes the event process consistent, scalable, and repeatable.
• Establish consistent Salesforce processes for pre-event list development, lead capture, follow-up workflows, and post-event reporting.
• Launch and maintain the  event calendar and operational workflows for visibility and coordination.
• Partner with Marketing Ops to integrate event nurture journeys, retargeting lists, and automated campaign workflows in…