Product Marketing Manager

About Us
Life Science Connect creates B2B Platforms designed to connect life science professionals with the information, people, and organizations that can help them advance their lifesaving and life‑improving therapies. These connection platforms enable the collaboration needed to rapidly bring these therapies to market. Our work is not just about media; it’s about building the crucial connections that drive medical innovation forward.

Our digital newsletters, content platforms, and reader data infrastructure exist for one purpose: to inform, connect, and support life science professionals in their work. This engaged, high‑quality audience is the foundation of everything we do — and the asset that ultimately enables advertiser partnerships – which fuels our topline growth.

Through strategic content delivery, data‑driven insight, and a platform built for genuine engagement, we help suppliers reach and build relationships with buyers across the full life sciences ecosystem, from early drug discovery through development, clinical trials, manufacturing, and commercialization. By aligning visibility and intent with action, we help clients connect their brand media investment to demand generation and sales pipeline and position themselves to influence the market in ways that create lasting impact.

LSC is seeking a Product Marketing Manager. This is a hands‑on, execution‑oriented role. You will write the one‑pagers, build the pitch decks, run the customer interviews, and own the launch checklists. You will sit close enough to the sales team to know whether what you’re building is working. This role will maintain a strong partnership with corporate marketing to ensure consistency across product positioning, campaigns, and all market‑facing materials.

• Develop clear value propositions and talk tracks for the full product portfolio
• Translate complex product capabilities into language a sales rep can use on a call and a customer can act on
• Build and maintain messaging for both new product launches and evolving existing products
• Keep positioning current as products and the competitive landscape evolve
• Own solutions/product section of corporate website
• Ensure alignment with Life Science Connect’s broader commercial narrative and messaging standards across channels

• Write and maintain one‑pagers, pitch decks, objection handlers, and FAQs for each product
• Build solution‑level pitch decks organized by buyer pain point, not just by product
• Develop pricing and packaging rate cards, proposal templates, and email prospecting templates by product and segment
• Train reps on new products and the new outcome‑based selling model; provide ongoing support as they take it to market
• Build proactive rep enablement campaigns for time‑sensitive inventory — editorial events, expos, and sponsored programs
• Collaborate with corporate marketing to ensure consistency across sales materials, website content, and campaign messaging
• Own Solutions/Product section of sales enablement platform

• Develop customer‑facing marketing materials for new product launches — explainer videos, email campaigns, and collateral
• Create product positioning content tied to current market context: what problem this solves and why it matters now
• Execute product‑related campaigns in coordination with corporate marketing, ensuring alignment with broader campaign strategy and channel execution

• Own the launch checklist for each new product: positioning, materials, sales readiness, and measurement
• Manage GTM execution for new pre‑September 2026 product launches
• Ensure the sales team is equipped and trained before customer‑facing conversations begin on any new product
• Build the materials foundation for the full 2027 product and sales plan rollout
• Partner with corporate marketing to ensure launches are integrated into broader go‑to‑market plans, campaigns, and calendar

• Leverage AI tools to scale product marketing output
• Apply AI to synthesize customer interview data, competitive research, and market signals into actionable positioning recommendations
• Experiment with new AI…