Amazon Channel Marketing Manager

Joie, a global baby gear brand established in 2011 and distributed across over 85 countries, designs products with families in mind and offers comprehensive health and welfare benefits including a $0 Copay / $0 Deductible Medical & Prescription Plan, a 401(k) with a 6% Employer Match, Vision and Mental Health Benefits.

With our growth and expansion into the US Market, we’re seeking Amazon Channel Marketing Manager to join our Brand Marketing team in Morgantown, PA offices, located a mile off PA Turnpike exit 298.

The Amazon Channel Marketing Manager is responsible for how Joie appears on Amazon, ensuring that PDPs, A+ content, Brand Store experiences, and on-Amazon storytelling clearly communicate product value, differentiate the brand, and drive shopper conversion.

The Amazon Channel Marketing Manager role sits within the Brand Team and partners closely with the Commercial Sales Manager, Sr. Ecommerce Manager, Sr. Trade Marketing Manager, and external Amazon agency. It does not own P&L or ad execution, but it does ensure that paid traffic lands on best‑in‑class, conversion‑ready content.

• Lead creation of Amazon A+ content, PDP content, and video assets, partnering with Product Managers, Product Marketing Managers, Creative, E-commerce, and Compliance.
• Ensure all product detail pages are accurate, compliant, on-brand, and optimized to drive conversion.
• Partner with internal creative team to produce best-in-class Amazon content.
• Continuously improve Product images, Infographics, Videos, and A+ content.
• Identify opportunities to improve conversion rates, utilizing insights from reviews, Q&A, conversion trends and competitive benchmarking.

• Manage keyword optimization and search ranking improvements.
• Ensure listings are optimized for relevant keywords.
• Maintain strong data hygiene across listings.

• Own Joie’s Amazon Brand Store structure, content, and ongoing optimization.

Partner with Amazon agency to:

• Review advertising performance.
• Prioritize ASINs based on overall business strategy.
• Ensure creative supports ad performance, including partnering with creative to

• Analyze product performance using Amazon Analytics, Google Analytics, and Looker.
• Run experiments and testing on Images, Videos, A+ modules and Content structures.
• Identify what improves conversion and scale best practices across the catalog.

• Create and own Amazon-specific product launch schedules.
• Develop SOPs and creative playbooks to ensure the full marketing team is poised to deliver for Amazon.

This position description is intended to provide a summary of the major duties, tasks, and responsibilities of this position and shall not be considered an exhaustive listing of all work requirements. Other duties may be assigned.

• Three (3) to five (5) years of Amazon marketing or e-commerce experience.
• Deep understanding of Amazon SEO and PDP optimization and Amazon Seller Central.
• Experience building A+ content and Amazon creative strategies.
• Bachelor s degree in business or marketing, or equivalent experience is preferred.

• Microsoft Office Suite, Excel and PowerPoint required.
• Project Management software;
  Wrike or Asana preferred.
• Amazon Analytics, Google Analytics and Looker.

• Corporate credit card expense management software, BILL Spend & Expense preferred.
• Payroll systems, Paycom preferred.
• Ability to quickly and proficiently learn new software with ease.
• Ownership & Accountability: follows through, closes loops, and drives outcomes without constant oversight.
• Prioritization & Judgment: focuses effort on the highest-impact work.
• Analytical acumen: interprets performance data, identifies trends, and translates insights into content and conversion improvements.
• Problem-solving & Structured thinking: diagnoses issues, forms hypotheses, tests, and documents learnings.
• Attention to detail: catches errors, compliance risks, and inconsistencies before they go live.
• Collaboration and Stakeholder management: builds strong working relationships and aligns Sales, Brand,…