Associate Consumer Insight & Innovation Manager

Job Description

Drive the end-to-end development of new and existing products by leading innovation projects from concept through to successful market launch. This role manages timelines, aligns cross-functional stakeholders, and ensures seamless execution across functions to deliver high-quality outcomes. With a strong focus on market needs and business impact, the position plays a key role in bringing impactful innovations to market and supporting overall portfolio growth.

• Identify and drive new product opportunities through in-depth market, consumer, and competitor analysis, translating insights into strong marketing-led innovation initiatives.
• Develop compelling product concepts and positioning strategies, supported by clear consumer value propositions and brand alignment.
• Build and evaluate business cases for new product initiatives, ensuring commercial attractiveness and alignment with brand growth objectives.
• Lead cross-functional collaboration to bring product concepts to life, ensuring marketing requirements are clearly translated into development and execution.
• Ensure all product initiatives meet quality and regulatory standards, including supporting documentation and approval processes.
• Manage end-to-end project timelines and key milestones, ensuring marketing deliverables are executed effectively and on schedule.
• Drive successful product launches by developing go-to-market strategies, leveraging consumer insights, and ensuring strong brand activation across channels.

• Bachelor's degree (S1) in Marketing, Business, Pharmacy, or a related field; an MBA or Master's degree is a plus.
• 5–7 years of experience in marketing, innovation, or product development roles, preferably within FMCG, healthcare, or related industries.
• Proven experience in supporting new product development and executing go-to-market strategies.
• Strong analytical and strategic thinking, with the ability to translate consumer and market insights into actionable ideas.
• Solid understanding of branding, product positioning, and integrated marketing execution, including digital channels.
• Placement:
  Head Office, Bintaro.