Marketing Intern at LaFrance Corp

Marketing Intern

This is a hybrid role.

• Content Creation: research and development of new tools for digital outreach, using AI platforms/apps to develop toolkit to be used for targeting and account development (videos, decks, GIFs, etc).
• Marketing Collateral: develop and improve materials for use by our Account Development team including physical display board creation using existing templates that showcase trends, marketplace sightings, and product spotlights.
• Research: in-depth review of trends in design, branding, and business strategy within existing and target industries/accounts.
• Department Assistant: support Marketing Associates in a variety of tasks including execution of creative marketing campaigns, assembly of physical display boards, trip preparation (display set‑ups and packaging of materials), creation of industry-specific & business unit focused email blasts, inventory management for industry-specific materials, taking product photos for use in digital/physical displays.
• Team Meetings: attend a variety of industry team meetings, help compile notes and support follow‑up actions as needed.

• Must be highly motivated, creative, and capable of working independently and as part of a team.
• Must possess excellent written and oral communication skills.
• Must be able to set goals and devise strategic plans to accomplish those goals.
• Filmora or other video editing skills a plus.
• Understanding of AI Tools such as ChatGPT and others is a plus.
• Majors of interest:
  Marketing, Communications, Business.

Paid holidays, relaxed dress code, culture teams, and a fitness center on the premises.