Marketing Director, Change Management Communications

Job Responsibilities

• Help shape the strategic direction of a marketing and communications area by translating priorities into programming; provide thought leadership across product lines or business units; build annual and quarterly planning frameworks; articulate clear POV on strategic direction and identify biggest opportunities and risks.
• Design the strategic blueprint for a portfolio of businesses and programs at a team-level; define how initiatives fit across audiences, channels, and business needs; contribute to project budgets, suggest tools, and provide input on staffing levels; ensure teams understand rationale and create work streams to avoid duplication.
• Lead alignment with colleagues and leaders across the department and enterprise; ensure that stakeholders share the same goals, timelines, and expectations; set cross-functional decision frameworks; facilitate stakeholder meetings; manage escalations that impact major programs.
• Follow and set governance standards for a portfolio of work, including brand compliance, content risk review, legal/privacy requirements, accessibility guidelines; anticipate and mitigate risks related to messaging, timing, market sensitivity, or executional quality; maintain crisis readiness and align with corporate communications and legal teams.
• Ensure leadership has necessary information and line of sight; own risks, trade-offs, and investment discussions; advocate for resources; protect teams from unnecessary noise; accelerate progress by eliminating blockers; provide training for workgroup staff.
• Define experience strategy for priority audiences within a portfolio; ensure consistency in narrative, tone, and visual identity; partner with channel leaders and creative leadership to reinforce brand promise and deliver accessible, inclusive, high‑quality experiences.
• Lead performance strategy for projects; define KPI frameworks, measurement plans, attribution models, and learning agendas; synthesize insights from analytics, research, and market signals; develop performance narrative for senior leadership.

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• At least 8 years of professional experience within a marketing communications department, advertising agency, or related setting.
• At least five years of direct and indirect management of cross‑functional marketing and communications teams.
• Deep understanding of marketing department or agency structures, practice areas, and inner workings.
• Experience navigating complex, matrixed organizational structures and demonstrating change‑management experience.
• Ability to interact with C‑suite and other executives, manage expectations, discuss trade‑offs, and take ownership of marketing and communications counsel.
• Knowledge of industry, trade regulations, truth in advertising, intellectual property rights, and related laws.
• Direct experience with generative AI tools (e.g., ChatGPT, Copilot) for content generation, research, or workflow automation; enforce policy and best practices.
• Advanced proficiency with Microsoft Office (Word, Excel, PowerPoint, Teams).

• Master’s degree in Marketing, Marketing Analytics, Communications, Digital Marketing, MBA, or related graduate degree.
• Strong aptitude for learning and working within new software applications.
• Track record of building and managing high‑achieving teams.
• Experience with enterprise business sectors (health, higher education, insurance) strongly preferred.

Lift and carry up to 25 lbs. Frequent sitting/standing, frequent keyboard use. Patient care providers may be required to perform activities specific to their role, including kneeling, bending, squatting, and performing CPR.

This position description provides the major duties/responsibilities, requirements and working conditions for the position. It is intended to be an accurate reflection of the current position, however management reserves the right to revise or change as necessary to meet organizational needs. Other responsibilities may be assigned when circumstances require.

Je…