Director, Marketing Operations — US Obesity

Role Responsibilities

• Lead end-to-end marketing operations for the US Consumer Obesity franchise, including content/creative workflow, asset management, MLR submission planning, and project tracking.
• Manage agency operations: align scopes, burn rates, work product, and reporting with budgets/benchmarks; drive year-over-year efficiency.
• Own the marketing operations technology stack (e.g., Workfront, Veeva Vault); drive adoption and optimization.
• Build and maintain dashboards/reporting to track content pipeline health, budget utilization, and project status.
• Collaborate cross-functionally (CMO, MLR, S&C, digital partners) to identify dependencies, resolve bottlenecks, and address operational challenges.
• Develop and evolve operational playbooks, governance frameworks, and ways of working toward launch.
• Ensure seamless integration across paid, owned, and earned execution (media, digital, performance) on workflow/timing.
• Stay current on industry trends and content supply chain innovations to improve operations.

• BA/BS with 8+ years or MBA/MS with 7+ years in marketing operations/content operations/brand marketing (pharmaceutical/healthcare experience required).
• Experience managing regulated content/creative workflows, including MLR or equivalent.
• Track record managing agency relationships, scopes, and budgets in complex organizations.
• Strong executive communication; ability to influence senior leaders and partners.
• Strategic, operationally disciplined; build structure in ambiguous environments.
• Familiarity with consumer marketing deliverables (e.g., consumer research, message maps, promotional assets).

• Omnichannel marketing tools (e.g., Adobe Experience Manager, Workfront, Veeva Vault).
• Consumer/DTC marketing operations experience in addition to HCP-facing workflows.
• Performance marketing metrics/optimization; digital transformation/content supply chain exposure.
• Experience supporting a pharmaceutical product launch.