Senior Director of Brand & Growth Strategy
Listed on 2026-07-13
-
Marketing / Advertising / PR
Marketing Communications, Branding Specialist / Ambassador, Marketing Manager -
Management
Job Location:
Lancaster Campus - Lancaster, PA 17601
Position Type:
Professional Staff
Job Category:
Marketing
The Senior Director of Brand and Growth Strategist serves as Lancaster Bible College’s senior leader for brand strategy, institutional growth, and audience engagement, responsible for shaping and strengthening the college’s identity, reputation, and market influence across all audiences. This role drives enterprise growth through integrated marketing, communications, and enrollment strategies that expand awareness, deepen regional impact, and position LBC to “own its extended backyard.”
Using data science, audience intelligence, and market insights, the Director leads initiatives that strengthen student attraction, elevate institutional reputation, and advance mission‑centered storytelling that connects with prospective students, families, alumni, churches, employers, donors, and the broader community.
The Senior Director of Brand and Growth Strategist provides strategic oversight for all marketing and communications operations including brand management, digital strategy, creative services, advertising, social media, communications, website strategy, and enrollment marketing alignment. This leader champions organizational change management and builds integrated student and constituent experiences by aligning marketing efforts with retention, advancement, alumni engagement, employer reputation, workforce trends, and long‑term institutional priorities.
The role fosters a collaborative, innovative, and mission‑aligned culture while ensuring marketing and communications efforts consistently reflect the values, identity, and vision of Lancaster Bible College.
- Lead and oversee the institution’s comprehensive marketing and communications strategy in alignment with enrollment and institutional priorities.
- Strengthen and expand LBC’s overall brand awareness, brand consistency, market positioning, and institutional visibility.
- Develop strategies designed to increase market penetration and help LBC “own its extended backyard” through regional recruitment visibility and audience expansion.
- Ensure institutional messaging consistently reflects the mission, values, and distinctives of Lancaster Bible College.
- Serve as the chief steward of institutional brand identity and communications strategy.
- Lead marketing initiatives specifically focused on increasing traditional undergraduate inquiries, applications, campus visits, deposits, and enrollment growth.
- Develop targeted student attraction campaigns that connect with prospective students and families across key geographic markets.
- Partner closely with Admissions and Enrollment leadership to align marketing efforts with recruitment goals and funnel progression.
- Strengthen awareness and engagement efforts through digital marketing, storytelling, events promotion, social media, video, and regional campaign execution.
- Provide leadership, vision, accountability, and operational oversight for the entire Marketing & Communications department.
- Directly supervise the Director of Online Marketing and other assigned staff members.
- Build and maintain a high‑performing, collaborative, mission‑aligned team culture.
- Manage external agencies, creative partners, freelancers, and marketing vendors.
- Establish clear goals, priorities, workflows, and performance expectations for departmental success.
- Oversee institutional advertising, creative services, website strategy, social media, content development, public relations, communications, and digital engagement efforts.
- Ensure integrated campaign alignment across traditional undergraduate, online, graduate, seminary, athletics, advancement, and institutional initiatives.
- Lead the development of compelling storytelling and content strategies that strengthen audience connection and institutional perception.
- Provide visionary creative direction for institutional campaigns, enrollment initiatives, digital assets, and communications…
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