Marketing and Communications Manager

Responsibilities

• Develop and execute marketing and communications plans aligned with business objectives and marketing priorities to enhance reach, reputation, relationships, and revenue
• Collaborate with product, sales, and regional marketing teams to ensure marketing strategies align with business goals and customer needs
• Design targeted marketing campaigns to acquire new customers and build repeat business
• Create compelling content, including thought leadership, case studies, customer testimonials, and technical marketing materials that resonate with pipeline operators
• Drive demand generation through multi-channel strategies including SEO, social media, PR, and paid advertising
• Test and adopt emerging marketing technologies to gain a competitive advantage and exceed performance targets
• Own the digital customer journey, ensuring a frictionless customer experience across all touchpoints of an omnichannel customer buying journey
• Demonstrate ROI through performance tracking and optimization

• Bachelor’s Degree in Marketing, Business, or a related field
• 5+ years of B2B marketing experience, preferably in technical, industrial, energy, or software sectors
• Seasoned marketer who can translate business priorities into impactful marketing strategies and tactics that drive measurable business outcomes
• Proven track record of developing and executing integrated marketing campaigns that drive awareness and lead generation
• Experience developing personas and value propositions for complex solutions and translating them into compelling messaging
• Strong understanding of customer journeys from awareness to loyalty
• Excellent communication and interpersonal skills with the ability to build relationships and collaborate effectively with diverse stakeholders
• Strong written and verbal English communication skills
• We conduct pre-employment drug and background screening