Product Marketing Manager

Responsibilities

• Develop and execute marketing growth plan for the Drains product category/business unit with insights from product management, channel marketing and sales, directly contributing to revenue growth targets.
• Lead brand strategy for the Drains product category/business unit, including positioning, value proposition, and competitive differentiation.
• Own new product launch execution from concept to market, including go-to-market strategy, messaging, and sales enablement tools.
• Drive measurable business outcomes including market share growth, product adoption rates, and revenue contribution through strategic marketing initiatives.
• Establish and track KPIs for marketing campaigns and product launches, ensuring data‑driven decision making and accountability for results.
• Lead cross‑functional collaboration between product, marketing, sales, and creative teams to ensure alignment on market strategy and customer needs.
• Establish and analyze market intelligence, including competitive benchmarks, customer insights, and industry trends to inform strategic decisions.

• Bachelor’s degree in marketing, business or related field required.
• 8+ years of experience in product, channel, or brand marketing, ideally with a focus on product marketing and experience driving go‑to‑market launches.
• Must have led multiple successful product launches and commercialization initiatives.
• Experience managing cross‑functional projects with executive visibility.
• Proven experience working in a cross‑functional environment with engineering, operations, marketing, and sales.
• Proficient in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams), Constant Contact, Canva and Adobe.
• Strong prioritization, organization, and project management skills.
• Ability to travel up to 25%