Product Marketing Manager

Joie
, a global baby gear brand established in 2011 and distributed across over 85 countries.

At Joie, we prioritize designing products with families in mind. Our commitment to families extends to fostering joy-filled workplaces, where we celebrate our team members' skills, and nurture their development.

We offer superior health and welfare benefits, boasting a $0 Copay / $0 Deductible Medical & Prescription Plan Design, a 401(k) with a 6% Employer Match, Vision and Mental Health Benefits.

With our continued growth, we're seeking a Product Marketing Manager to join our team in our Morgantown, PA offices, located just a mile off PA Turnpike exit 298.

The Product Marketing Manager will plan and execute creative assets for all product support marketing materials, with a focus on go-to-market launches.

The successful Product Marketing Manager will develop a deep understanding of baby gear and take ownership over both strategy and execution within their categories, guiding how we translate our products’ features and benefits into compelling messages for both customers and consumers.

• Manage the new product launch process end-to-end, serving as the liaison and main point of contact for product rollouts.
• Lead cross-functional teams gathering feature lists and creating competitive analysis to inform product messaging development.
• Create product positioning proposals and messaging hierarchy to inform product storytelling and marketing strategy.
• Oversee go-to-market schedule for new projects within assigned categories, ensuring all necessary marketing materials are created on time.
• Responsible for being the subject matter expert and point of contact for brand, digital and creative teams on assigned product categories.
• Monitor and report on the performance of existing product catalog in assigned categories.

• Forecast and plan all product marketing collateral for new projects including product photography, lifestyle photography, production artwork, messaging deck, ads, videos, and in store displays.
• Create project briefs for in-house creative teams and manage all creative projects end-to-end, including on-site direction of photo and video shoots.
• Communicate marketing collateral availability internally and externally to cross-functional teams and customers (distributors).
• Lead all internal meetings related to creative for products within their categories.
• Manage and optimize all marketing collateral for products already on the market, proactively updating as needed (website, videos, catalogs, feature lists, production artwork).

• Responsible for execution of all product photo and video shoots, ensuring that all pre-production responsibilities are assigned and delegated as needed, acting as brand team lead on site for the shoot, and overseeing post-production process from the brand side.

This position description is intended to provide a summary of the major duties, tasks, and responsibilities of this position and shall not be considered an exhaustive listing of all work requirements.

• Five (5) to eight (8) years of marketing experience, Consumer Packaged Goods preferred.
• Previous product marketing experience highly desirable.
• Experience with a multi-national company highly desirable.
• Bachelor’s degree in marketing, business, communications, or other related field or equivalent combination of training and work experience.

• Exceptional organization and project management skills.
• Excellent interpersonal and customer service skills.
• Strong understanding of marketing message development, and ability to translate product features into tangible benefits for the consumer.
• Strong multi-tasker able to manage multiple priorities and deadlines with accuracy.
• Ability to work collaboratively with internal and external customers and within diverse groups with ability to obtain cooperation and maximum effort.
• Must be detail-oriented, organized, and self-motivated with excellent time management and strong decision-making skills needed to manage workflow processes, timelines and deadlines.
• Adaptable:
  Ability…