Digital Marketing Manager Newtown, PA

Digital Marketing Manager

We are seeking an experienced Digital Marketing Manager to oversee the execution and optimization of ongoing digital marketing initiatives. This is a part-time consulting opportunity lasting 12 weeks that can be done remotely (EST). This role will be responsible for managing agency relationships, ensuring marketing campaigns are performing effectively, and supporting key website and analytics projects. The ideal candidate is a hands-on marketing professional with strong vendor management experience and a proven ability to keep established marketing programs running efficiently while identifying opportunities for improvement.

• Manage day-to-day execution of digital marketing campaigns across multiple channels, ensuring campaigns remain on track and aligned with established strategy.
• Serve as the primary point of contact for external marketing agencies and vendors, including onboarding new partners and maintaining productive working relationships.
• Oversee paid media agency performance, ensuring campaigns are properly managed, optimized, and delivering against business objectives.
• Review campaign results and provide recommendations to improve performance, audience targeting, reporting, and analytics.
• Support the onboarding and management of a web development vendor tasked with website improvements and enhancements.
• Monitor marketing programs and agency deliverables to ensure deadlines, budgets, and performance goals are met.
• Analyze campaign and website data to identify trends, opportunities, and areas for optimization.
• Collaborate with internal stakeholders to ensure marketing efforts are aligned and progressing as planned.
• Ensure agencies are effectively managing and optimizing campaigns while maintaining clear communication and accountability.