Marketing & Communications Specialist

Marketing and Communications Specialist

At Towne Park, we create smiles and deliver exceptional experiences. This role supports the execution of integrated marketing and communications initiatives across multiple channels, collaborating closely with internal stakeholders, external agencies, and vendors to develop marketing content, support industry relations, trade show strategy, client partnerships and events, and oversee branded materials.

Compensation: Annual base pay range: $67,000 - $81,000.

Benefits: Medical, dental, vision, accident, critical illness, hospital indemnity, telemedicine, basic life and AD&D, short‑term and long‑term disability, 401k retirement savings plan.

Paid Time Off: Accrues 0.0654 hours of PTO per hour worked up to 136 hours per year. Six paid holidays and up to four paid floating holidays per year.

• Collaborate with internal teams and external partners to execute creative projects, ads, videos and other marketing initiatives across multimedia channels.
• Write and design content for social media, thought leadership, case studies, multimedia storytelling and other deliverables.
• Partner with vendors for marketing portal fulfillment, print and promotional items, brand assets.
• Coordinate with marketing and sales teams to keep projects on time and on budget.
• Ensure brand consistency and alignment with strategic priorities, tone of voice, and visual standards.
• Plan and execute trade show and event strategy including registrations, logistics, branding, promotions, and related pre and post event marketing campaigns.
• Project manage industry partnerships, sponsor ships and client events to activate partnership assets and messaging.
• Facilitate site‑level requests for signage, onboarding materials and other branded assets.
• Manage invoice approvals, credit card reconciliation and track marketing, paid media and events budgets.
• Track and analyze campaign performance using GA4 and Hub Spot, provide actionable insights and recommend iterations.

• Bachelor’s degree required.
• 3–5 years of marketing, digital marketing, or sales enablement experience with a proven record of driving growth.
• Experience managing trade shows and sponsorship marketing is a plus.
• Proven track record of creating multimedia content across channels for integrated marketing campaigns.
• Experience working cross‑functionally to support sales teams and field operations.
• Hands‑on experience with marketing, analytics, and AI‑driven tools (e.g., Hub Spot, Google Analytics, Linked In Campaign Manager, Salesforce, ChatGPT, Jasper).
• Skilled in content creation and graphic design;
  Adobe Creative Suite, Canva, or similar.
• Exceptional writing, editing and storytelling skills for diverse audiences and channels.
• Strong project management and organizational skills.
• Experience in hospitality, healthcare, or distributed service industries preferred.

• Strategic planning and critical thinking.
• Excellent writing, proofreading and communication.
• Creative thinking and ability to innovate.
• Exceptional project management, ability to manage multiple priorities.
• Basic graphic design skills and familiarity with AI‑design tools.
• Ability to work cross‑functionally and communicate at a senior level.
• Ability to work well under pressure and prioritize competing deadlines.
• Motivated and innovative, capable of driving collaboration.
• Excellent listening and communication.
• Highly organized and skilled at project management.
• Energetic with a positive, self‑starter attitude.
• Team player able to work independently and collaboratively in a fast‑paced environment.
• Desire to learn and acquire new skill sets and grow in career.
• Analytical skills to solve problems and convey messages effectively.

Reasonable accommodation may be provided to enable individuals with disabilities to perform all functions.

• Performs duties independently with minimal supervision, operating under specific guidelines and policies.
• Supports department budget by tracking expenses, reconciling credit card usage, and reporting to ensure projects stay within budget.