Marketing Strategist

Position Overview

Penn State Auxiliary and Business Services (ABS) is seeking a highly creative, strategic, and detail‑driven Marketing Strategy Specialist to join the ABS Marketing and Communications team. This role is ideal for an experienced marketing professional who thrives in complex environments, enjoys translating ideas into clear and compelling communications, and is energized by the opportunity to shape messaging across a large, multifaceted institution.

You are a proactive and self‑directed marketing professional who thrives on both strategy and execution. You are comfortable navigating complexity, collaborating across teams, and turning ideas into polished, effective communications that resonate with diverse audiences. You value clarity, consistency, accessibility, and continuous improvement.

• Partner with colleagues across ABS and Penn State to develop and execute integrated marketing and communications strategies.
• Translate complex or technical concepts into clear, engaging, and audience‑focused messaging.
• Build and manage project timelines that include web content, email campaigns, social media, digital advertising, print materials, announcements, press releases, and news features.
• Review, edit, and refine web content to ensure clarity, consistency, and effectiveness.
• Ensure all communications align with Penn State brand and editorial standards.
• Coordinate and place orders with print vendors for a variety of marketing and communications materials.
• Lead meetings with internal teams and campus stakeholders, facilitating collaboration and alignment across projects.

• Strong written, verbal, and interpersonal communication skills.
• Experience developing and executing multi‑channel marketing strategies.
• Proficiency with Microsoft Office Suite, AI tools, and web‑based content management systems.
• Knowledge of accessibility standards and a commitment to inclusive, plain‑language communication across digital and print platforms.
• Familiarity with current marketing trends, particularly in higher education or similarly complex organizations.
• The ability to manage multiple priorities, adapt quickly, and maintain high‑quality output under shifting deadlines.
• Confidence leading discussions, collaborating with stakeholders, and driving projects forward.
• Collaborate in the creation, maintenance, and optimization of paid search advertisements.

• Minimum of three (3) years of progressively responsible, hands‑on marketing and communications experience, including demonstrated success in developing and executing integrated, multi‑channel marketing strategies; or an equivalent combination of education and experience.

Bachelor’s Degree; 3+ years of relevant experience, or an equivalent combination of education and experience. Required

Certifications:

None.

The salary range for this position is $65,508.00 – $94,980.00. Benefits include comprehensive medical, dental, and vision coverage; robust retirement plans; and substantial paid time off including holidays, vacation, and sick time. Employees also receive a 75% tuition discount, available to employees as well as eligible spouses and children.

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814‑865‑1473. Penn State is committed to and accountable for advancing equity, respect, and belonging.