Marketing Strategist
Job in
Bensalem, Bucks County, Pennsylvania, 19020, USA
Listed on 2026-07-19
Listing for:
PSECU Pennsylvania State Employees Credit Union
Full Time
position Listed on 2026-07-19
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Market Research, Digital Marketing, Marketing Manager -
Business
Marketing Strategy
Job Description & How to Apply Below
Marketing Strategist
The Marketing Strategist partners directly with business units to identify growth opportunities, define marketing strategies, and translate business objectives into actionable marketing plans.
Responsibilities- Partner with Business Units to uncover growth opportunities and translate business objectives into actionable strategies.
- Leverage market research, customer insights, performance data and industry trends to develop recommendations that drive member and product growth.
- Act as the strategic bridge between business partners and Marketing Operations, leading discovery, planning and brief development to ensure marketing investments align with enterprise priorities.
- Shape clear insight-driven marketing strategies and translate them into well-defined campaign briefs and requirements for execution teams.
- Collaborate closely with Marketing Operations, Analytics, Research, Digital, Creative and Product teams to ground recommendations in data and balance business impact, feasibility and resource considerations.
- Identify optimization opportunities and continuously refine marketing approaches based on performance insights and evolving market conditions.
- Present performance analysis, actionable insights and strategic recommendations to business partners and marketing leadership.
- Other duties as assigned.
- Bachelor’s degree in Business Administration, Communication, Economics, Marketing or related field (required).
- 5-7 years of experience in marketing strategy, product marketing, business marketing, campaign planning or related disciplines.
- Equivalent combination of experience and education.
Monday-Friday, 8:00 am-4:00 pm. Hybrid model: in-person and remote with a minimum onsite expectation of 40% or as needed.
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