Content Marketing & Member Experience Associate

Market launch focus | Hybrid in Bryn Mawr, PA | Part-time or full-time About Arborvitae

Arborvitae is building a modern platform for managing home ownership, renovation, and construction. We bring projects, budgets, documents, home information, and collaboration into one thoughtful experience—helping homeowners stay organized, make better decisions, and care for their homes with greater confidence. Arborvitae also helps homeowners work more effectively with the architects, designers, contractors, real estate professionals, and home‑service providers involved in their homes.

As we welcome our first members, we are focused on creating a product and experience that feel polished, useful, and personal. We are looking for someone who can help bring that experience to life through trusted content, thoughtful onboarding, and high‑touch engagement.

We’re hiring a Content Marketing & Member Experience Associate to help shape how people discover, understand, and experience Arborvitae. You’ll create useful homeowner content, support early members, improve onboarding, and contribute to our website, launch communications, events, and brand storytelling. You’ll also help build thoughtful relationships with the professionals and firms that serve homeowners. This role is ideal for someone who understands that early‑stage marketing is not only about reach;

it is also about earning trust, listening closely, and turning what we learn into better content and experiences. This is not primarily a social media, performance marketing, or sales role. We’re looking for a strong writer and highly organized generalist who can combine content, research, personalized engagement, industry fluency, and good judgment.

• Create clear, useful content for our website, product, and member communications
• Develop guides, checklists, templates, articles, and educational resources
• Make complex home ownership and renovation topics feel practical and approachable
• Write and refine website copy, onboarding materials, newsletters, invitations, and launch communications
• Help establish an editorial voice that feels informed, thoughtful, and accessible
• Turn recurring member questions into content that can help a broader audience

• Help prepare and maintain Arborvitae’s public website
• Create templates and examples for projects, budgets, maintenance, documentation, and home organization
• Build realistic demo homes, sample projects, and example data inside the platform
• Improve the product through clearer language, guidance, and examples
• Identify where better content or onboarding could make Arborvitae easier to understand and use

• Support onboarding sessions and help early members get established in the platform
• Create personalized follow‑ups, resource lists, guides, and other member touchpoints
• Answer questions, gather feedback, and identify where members need additional support
• Help deliver a premium, service‑backed experience—not simply access to software
• Translate what we learn from members into stronger content, communications, and product experiences

• Communicate comfortably with architects, designers, real estate professionals, property managers, contractors, and home‑service providers
• Organize useful information and resources from across the residential ecosystem
• Support communications and follow‑up with professional guests, contributors, and potential partners
• Research unfamiliar topics and translate complex material into clear, approachable content
• Evaluate sources carefully and maintain a high standard of accuracy
• Recognize when members should be directed to a qualified professional or authoritative resource

• Support Arborvitae’s launch event and future educational and social programming
• Assist with event concepts, invitations, guest experience, communications, logistics, and follow‑up
• Help coordinate relevant guests, speakers, contributors, businesses, and professional participants
• Contribute to launch communications, selective social content, and brand storytelling
• Support video and…