SEO Content Writer, Strategist

Job Responsibilities

• Write SEO-optimized web pages: homepages, service pages, and location/service-area pages
• Write both short-form and long-form content — concise, conversion-focused pages (homepages, service pages, meta) and in-depth long-form pieces (blog posts, guides, pillar articles)
• Turn a content brief (target keyword, audience, key points) into copy that reads naturally and ranks
• Structure content with proper heading hierarchy (one H1, logical H2/H3s) and on-page SEO fundamentals
• Adapt your voice to each client and industry — plain-spoken and trustworthy for a contractor, warm and reassuring for a dental practice, credible and precise for a law firm
• Help develop content strategy — map topic clusters, plan editorial/blog calendars, and run content-gap analysis to decide what each client should publish and in what order
• Recommend what to create and why — tie content to search intent, the customer journey, and the client’s business goals
• Interview clients to gather source material — we start each client with a questionnaire, then interview them to go deeper; you’ll help lead those conversations to pull out their expertise, story, and authentic voice, and turn it into content
• Research an unfamiliar industry quickly and write about it with authority and accuracy
• Write locally-relevant content (neighborhoods, regional specifics) without thin, templated "doorway" pages
• Draft meta titles, meta descriptions, and FAQ sections built for featured snippets / AI search
• Revise based on feedback and hit deadlines consistently

• 3+ years in SEO content writing, including hands‑on experience developing content strategy — not just executing briefs handed to you
• Proven ability to plan content, not just write it — topic clusters, editorial calendars, prioritizing what to create and why (examples or case studies welcome)
• Solid grasp of local SEO: keyword intent, service × location page strategy, internal linking, heading structure
• Fluent with AI writing tools (ChatGPT, Claude, etc.) — you use them for ideas and self‑check faster, while applying your own SEO judgment, fact‑checking, and brand‑voice editing. We want someone who directs and verifies AI, not someone who publishes raw AI output
• Versatility across industries and voices — you can write convincingly for a roofer, a dentist, and a law firm in the same week, and pick up new industries fast. This is one of the most important things we’re hiring for
• Comfortable with both short‑form and long‑form — the concision to make a homepage punchy and convert, and the structure and stamina to keep a 1,500+ word guide organized and engaging
• Clear, jargon‑free writing; strong self‑editing; excellent grammar
• Reliable communicator who works well from a brief and meets deadlines
• Comfortable interviewing clients — you can get a busy business owner talking, ask sharp follow‑up questions, and translate what they say into content and brand voice. Professional and personable mostly on calls or video chats
• Strong keyword and topic research — you can build out a keyword/topic plan for a client, not just write around a target we hand you (Ahrefs/SEMrush/Google Keyword Planner)
• Local to the Elkins Park, PA area and able to come into our office roughly once a week to collaborate
• NICE TO HAVE
• Experience writing across multiple industries (any mix of home services, dental/medical, legal, or other local/professional services)
• Awareness of regulated‑industry considerations (medical and legal content held to higher accuracy and trust standards)
• Familiarity with schema/structured data concepts (you don’t have to code it, just understand it)

Demonstrates expertise in SEO content writing with a strong focus on developing content strategies, conducting keyword research, and creating both short‑form and long‑form content tailored to diverse industries. Proficient in utilizing AI writing tools while maintaining a clear, engaging, and client‑specific voice.

• SEO Content Writing
• Content Strategy Development
• Local SEO
• Keyword Research
• Content Structuring
• Meta Title and Description Drafting
• Interviewing Clients
• Short‑Form and Long‑Form Writing
• Content Gap Analysis
• Heading Structure

• Clear Communication
• Self‑Editing
• Interpersonal Skills
• Adaptability
• Reliability

• Content Marketing
• Local Services
• Medical Content Standards
• Legal Content Standards
• Content Clusters
• Editorial Calendars
• Client Interviews
• Voice Adaptation
• Schema Concepts
• Conversion‑Focused Writing

• ChatGPT
• Claude
• Ahrefs
• SEMrush
• Google Keyword Planner