Senior Marketing Manager - Patient Monitoring

Senior Marketing Manager
- Patient Monitoring

Draeger is hiring a Senior Marketing Manager
- Patient Monitoring to work hybrid in our Telford, PA or Andover, MA office.

We are seeking a Senior Marketing Manager to focus on the Medical Division's Patient Monitoring product portfolio. Drive tactical execution of marketing programs for Patient Monitoring. Collaborate with Senior Director, Anesthesia/Monitoring teams, and 3rd party partners to adapt global portfolio positioning and market strategies to the local market, including business planning, product launches, field support, and market knowledge.

• Implement global strategies developed for Draeger Monitoring communication:
  • Consult with global Monitoring teams for approved monitoring strategy.
  • Define and put processes in place to implement strategy in North America.
  • Create documentation for Sales and/or Service.
  • Educate Sales and Service on how to implement strategy.
  • Assist Sales as necessary in the Sales process and with customer relationship.
• Manage Patient Monitoring Product Lifecycle:
  • Lead product launches of future introductions of patient monitors across all hospital departments.
  • Assist in adjustment of pricing as determined by the market.
• Engage with North American customers and provide upstream product requirements to global R&D teams:
  • Lead virtual and on-site customer and Sales support as needed.
  • Understand customer perceptions and communicate preferences for future development.
• Create Marketing tools required for clinical positioning of Draeger's enterprise monitoring offerings to potential customers:
  • Create Enterprise Monitoring marketing brochures.
  • Create Digital Sales Portal templates.
  • Assist in quote template creation.
• Assist in the development and implementation of the Marketing Strategy:
  • Work alongside the Director of Marketing and other Marketing Managers in the development of the Monitoring marketing strategy.
  • Collect and provide customer feedback in respect to customer requirements to Telford, Andover, and Luebeck Marketing and Product Management teams.
• Assist in the planning and execution of Trade Shows:
  • Contribute to the development and implementation of trade show marketing strategies.
  • Support the staging and preparation of equipment and materials for exhibition.
  • Attend trade shows as needed to help present and position monitoring technology to prospective customers.
• Performs other duties as needed and assigned.

• Bachelor's degree or relative experience in patient monitoring on vendor side.
• MBA's with RN certification and patient monitoring experience in a hospital setting.
• 5+ years of medical device marketing / product management experience preferred.
• Solid understanding of monitoring technology and hospital networks.
• Understanding of current clinical use of patient monitors in the U.S. market.
• Presentation skills necessary to effectively communicate and update at a technical level to Hospitals.
• Strong collaborative skills with a strong desire to build relationships among our customers, strategic partners, and research and development.
• Travel up to 25%.

The targeted pay range for this position is typically between $122,000 and $146,000. We note that the base pay offered is based on market location and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. This position is eligible for the following additional compensation: annual bonus.

At Draeger, Technology for Life means supporting our people in every aspect of their lives. We offer a competitive benefits package that may include:

• Medical, dental, and vision insurance.
• Life, short- and long-term disability coverage.
• 401(k) with company match.
• Over 4 weeks of paid time off, plus holidays and parental leave.
• Flexible spending accounts and employee assistance program.
• Select locations also offer free parking, an on-site gym, cafeteria, and game room.

Draeger is an Equal Opportunity Employer.