SEO Content Writer & Strategist - Elkins Park, Hybrid

ABOUT NEXVEL SOLUTIONS

At Nexvel, we believe local businesses deserve better: better websites, better tools, better strategy. For over 10 years, we’ve brought the latest technology to the local level, helping businesses compete and win in a digital-first world.

We serve some of the Greater Philadelphia region’s most recognized local brands across industries like home services, healthcare, and legal, building modern websites, web apps, and digital experiences that actually move the needle.

We're looking for a versatile SEO content writer and strategist who understands local SEO, not just someone who writes well, but someone who knows how a page earns rankings and drives leads, can adapt their voice across very different industries, and can help decide what content to create in the first place. One week you might write for a roofer, the next plan a blog calendar for a dental practice or map out service pages for a law firm.

You'll both produce content (homepages, service pages, location pages, blog posts) and help shape strategy — topic clusters, editorial calendars, and content-gap analysis — working from briefs and keyword targets we provide and helping develop them. As we expand into new industries, strategic thinking and adaptability matter as much as writing skill. This is ongoing freelance work with steady volume and room to grow as our client base expands — we're looking for a long‑term collaborator, not a one-off.

• Write SEO-optimized web pages: homepages, service pages, and location/service‑area pages
• Write both short‑form and long‑form content — concise, conversion‑focused pages (homepages, service pages, meta) and in‑depth long‑form pieces (blog posts, guides, pillar articles)
• Turn a content brief (target keyword, audience, key points) into copy that reads naturally and ranks
• Structure content with proper heading hierarchy (one H1, logical H2/H3s) and on‑page SEO fundamentals
• Adapt your voice to each client and industry — plain‑spoken and trustworthy for a contractor, warm and reassuring for a dental practice, credible and precise for a law firm
• Help develop content strategy — map topic clusters, plan editorial/blog calendars, and run content‑gap analysis to decide what each client should publish and in what order
• Recommend what to create and why — tie content to search intent, the customer journey, and the client's business goals
• Interview clients to gather source material — we start each client with a questionnaire, then interview them to go deeper; you'll help lead those conversations to pull out their expertise, story, and authentic voice, and turn it into content
• Research an unfamiliar industry quickly and write about it with authority and accuracy
• Write locally‑relevant content (neighborhoods, regional specifics) without thin, templated "doorway" pages
• Draft meta titles, meta descriptions, and FAQ sections built for featured snippets / AI search
• Revise based on feedback and hit deadlines consistently

• 3+ years in SEO content writing, including hands‑on experience developing content strategy — not just executing briefs handed to you
• Proven ability to plan content, not just write it — topic clusters, editorial calendars, prioritizing what to create and why (examples or case studies welcome)
• Solid grasp of local SEO: keyword intent, service × location page strategy, internal linking, heading structure
• Fluent with AI writing tools (ChatGPT, Claude, etc.) — you use them for ideas and self‑check faster, while applying your own SEO judgment, fact‑checking, and brand‑voice editing. We want someone who directs and verifies AI, not someone who publishes raw AI output.
• Versatility across industries and voices — you can write convincingly for a roofer, a dentist, and a law firm in the same week, and pick up new industries fast. This is one of the most important things we're hiring for.
• Comfortable with both short‑form and long‑form — the concision to make a homepage punchy and convert, and the structure and stamina to keep a 1,500+ word guide organized and engaging
• Clear, jargon‑free writing; strong self‑editing; excellent…