Associate Director, Health Care Consumer; HCC Strategy Lead

Associate Director, Health Care Consumer (HCC) Strategy Lead for Adult Pneumococcal Vaccines

Our commercial teams are passionate about bringing our medicines and vaccines to customers around the world. We are seeking a results-driven and visionary Associate Director, Health Care Consumer (HCC) Strategy Lead for Adult Pneumococcal Vaccines. In this leadership role, you will help drive future growth and make a meaningful impact on patients' lives in a key growth area for our organization.

The Associate Director will lead the end-to-end consumer strategy, including insight generation, strategy development, content creation, and omnichannel delivery planning, in alignment with brand objectives. This position will report to the US Commercial Leader for Adult Pneumococcal Vaccines and be based in Upper Gwynedd, PA.

This role requires expertise in healthcare consumer behavior, digital engagement, and agile marketing, as well as the ability to translate insights into campaigns and plans that motivate adults to request and accept our company product. As the adult pneumococcal and consumer landscape evolves, this leader will guide scenario planning, cross-functional alignment, and innovation across channels, messaging, and measurement frameworks.

Key Responsibilities

• Own the US adult pneumococcal consumer strategy, including insight development, strategic priorities, target setting, and short- and long-term planning.
• Translate data and market learnings into actionable insights, strategies, and plans in partnership with Data & Analytics, market research, and agency partners.
• Own the Agency of Record (AOR) relationship and lead the management of large-scale direct-to-consumer initiatives (ie. DTC TV), including agency briefing, budget stewardship, scope and timeline management, creative development, stakeholder alignment, CRT, executional oversight, and performance optimizations to support brand objectives.
• Partner with Campaign Development Lead, Architect, and Pharmacy Team leads to ensure campaign messaging is pulled through consistently and according to research learnings, while ensuring that substantial media investments are focused on the right target audience
• Lead consumer market research to monitor evolving market and consumer trends, generate relevant insights, and track progress against full-funnel performance KPIs to inform strategy, optimization, and decision-making.
• Collaborate with cross-functional teams across the enterprise, including Global Marketing, Data & Analytics, Pharmacy, OCAR, Vaccine Public Health and Vaccine Confidence, Policy, Global Communications, Regulatory, Legal/Compliance, and other partners, to plan and execute patient activation activities.
• Partner with Product Marketing Owners to drive transparency, OKR development, omnichannel delivery, and prioritization across the team.
• Coordinate with HCP marketing counterparts to ensure message consistency and strategic alignment across consumer and professional channels, including seamless pull-through for consumers and HCPs in Pharmacy and Employer channels.
• Manage the assigned consumer and team marketing budget, ensuring efficient resource allocation to maximize ROI. Lead ongoing budget tracking and scenario planning to support financial stewardship.
• Ensure all marketing activities comply with company policies, industry regulations, and DTC guidelines. Anticipate regulatory risks and proactively adjust strategies to maintain compliance.

Required Qualifications:

• Bachelor's degree (BA/BS)
• Minimum of 5 years of marketing experience, including customer segment marketing and/or payer marketing.
• Experience developing strategy and operating in areas with ambiguity or "white space."
• Demonstrated ability to create solutions that drive customer value, incorporating innovative approaches where relevant.
• Understanding of omnichannel marketing, including digital and non-digital channels, with experience working with agency partners.
• Proven ability to collaborate effectively with cross-functional and multiple enterprise teams.
• Growth mindset, with the ability to advocate for agile ways of working and support team learning and adoption.
• Excellent communication, presentation, and project management skills.
• Strong analytical skills and ability to make data-driven decisions.

Preferred Qualifications

• Master's degree (MBA or equivalent)
• Healthcare consumer or general consumer marketing experience.
• Agency management experience
• Prior experience in the US vaccines market.
• Experience working in agile marketing environments.
• Familiarity with compliance, regulatory processes, and DTC marketing requirements.

Required Skills:

Consumer Healthcare, Cross-Team Collaboration, Digital Consumer Engagement, Digital Marketing, Marketing, Market Research, Omnichannel Marketing, Product Launches, Strategic Thinking

Preferred

Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

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