Marketing & Communications Specialist

Marketing & Communications Specialist

Supporting Towne’s marketing team to accelerate business growth, strengthen market presence, and deepen engagement with key audiences.

Collaborate with internal stakeholders, external agencies, and vendors to develop marketing content, support industry relationships, tradeshow strategy, client partnerships, and events. Oversee branded materials, marketing fulfillment, creative assets, digital content, and campaigns that align with brand standards and strategic priorities.

• Execute creative projects, ads, videos, and other initiatives by developing content for multi‑media channels.
• Write and edit content for social media, thought leadership, case studies, storytelling and other marketing deliverables.
• Partner with vendors to fulfill print, promotional items and brand assets.
• Collaborate with marketing and sales teams to keep projects on time and on budget.
• Maintain brand consistency, tone of voice, and visual standards.
• Plan and execute tradeshow and event strategy, including registrations, logistics, branding and related marketing campaigns.
• Manage industry partnerships, sponsor ships and client events to activate partnership assets and messaging.
• Coordinate site‑level requests for signage, onboarding materials and other branded assets.
• Approve invoices, reconcile credit card spend, and report on marketing, paid media and events budgets.
• Track and analyze campaign performance using GA4, Hub Spot and other analytics tools; provide insights and recommend actions to leadership.
• Act independently with minimal supervision and make routine decisions within established guidelines.

• Bachelor’s degree required.
• 3–5 years of experience in marketing, digital marketing, or sales enablement with a proven record of driving growth.
• Experience managing trade shows and sponsorship marketing is a plus.
• Proven success creating multi‑media content across channels for integrated, results‑driven campaigns.
• Experience supporting sales teams and field operations with marketing requests.
• Hands‑on experience with Hub Spot, Google Analytics, Linked In Campaign Manager, Salesforce, ChatGPT, Jasper and other marketing, analytics and AI‑driven tools.
• Skilled in content creation and graphic design;
  Adobe Creative Suite, Canva or similar is a plus.
• Exceptional writing, editing and storytelling skills for diverse audiences.
• Strong project management and organizational skills; able to manage multiple priorities with internal and external partners.
• Experience in hospitality, healthcare or distributed service industries preferred.

• Strategic planning and critical thinking.
• Excellent writing, proofreading and communication.
• Creative thinking and innovation.
• Basic graphic design skills and familiarity with AI‑design tools.
• Ability to work cross‑functionally and communicate at a senior level.
• Work well under pressure, prioritize competing deadlines.
• Motivated, innovative, collaborative, and energetic.
• Team player, independent and proactive.
• Analytical problem‑solving and effective communication of ideas.

• Annual base pay range: $67,000 – $81,000.
• Medical, dental, vision, accident, critical illness, hospital indemnity and telemedicine insurance.
• Basic life and AD&D insurance; short‑term and long‑term disability.
• 401(k) retirement savings plan.
• Paid Time Off: accrue 0.0654 hours of PTO per hour worked up to 136 hours per year.
• 6 paid holidays and up to 4 floating holidays annually.
• Eligibility may vary by job classification and length of employment.

Towne is an affirmative action, equal opportunity and E‑Verify participating employer. We encourage applications from all qualified individuals, including those with disabilities and veterans. We consider qualified applicants with arrest and conviction records and comply with all federal and state disability laws, providing reasonable accommodations when needed.

We comply with applicable privacy laws by providing a notice describing the categories of personal information collected, the purposes for which such information may be collected and used, the company’s record retention practices, and the rights you may have under the CCPA.