Associate Director, Health Care Consumer (HCC) Strategy Lead

Location: Bensalem

Associate Director, Health Care Consumer (HCC) Strategy Lead Skip to main content
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Hybrid locations:
USA
- Pennsylvania
- North Wales (Upper Gwynedd) time type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
August 11, 2026 (14 days left to apply) job requisition :
R409111
** Job Description
** Our commercial teams are passionate about bringing our medicines and vaccines to customers around the world. We are seeking a results-driven and visionary
** Associate Director, Health Care Consumer (HCC) Strategy Lead for Adult Pneumococcal Vaccines.
** In this leadership role, you will help drive future growth and make a meaningful impact on patients’ lives in a key growth area for our organization.

The Associate Director will lead the end-to-end consumer strategy, including insight generation, strategy development, content creation, and omnichannel delivery planning, in alignment with brand objectives. This position will report to the US Commercial Leader for Adult Pneumococcal Vaccines and be based in Upper Gwynedd, PAThis role requires expertise in healthcare consumer behavior, digital engagement, and agile marketing, as well as the ability to translate insights into campaigns and plans that motivate adults to request and accept our company product.

As the adult pneumococcal and consumer landscape evolves, this leader will guide scenario planning, cross-functional alignment, and innovation across channels, messaging, and measurement frameworks.
** Key Responsibilities
*** Own the US adult pneumococcal consumer strategy, including insight development, strategic priorities, target setting, and short- and long-term planning.
* Translate data and market learnings into actionable insights, strategies, and plans in partnership with Data & Analytics, market research, and agency partners.
* Own the Agency of Recor (AOR) relationship and lead the management of large-scale direct-to-consumer initiatives (ie. DTC TV), including agency briefing, budget stewardship, scope and timeline management, creative development, stakeholder alignment, CRT, executional oversight, and performance optimizations to support brand objectives.
* Partner with Campaign Development Lead, Architect, and Pharmacy Team leads to ensure campaign messaging is pulled through consistently and according to research learnings, while ensuring that substantial media investments are focused on the right target audience
* Lead consumer market research to monitor evolving market and consumer trends, generate relevant insights, and track progress against full-funnel performance KPIs to inform strategy, optimization, and decision-making.
* Collaborate with cross-functional teams across the enterprise, including Global Marketing, Data & Analytics, Pharmacy, OCAR, Vaccine Public Health and Vaccine Confidence, Policy, Global Communications, Regulatory, Legal/Compliance, and other partners, to plan and execute patient activation activities.
* Partner with Product Marketing Owners to drive transparency, OKR development, omnichannel delivery, and prioritization across the team.
* Coordinate with HCP marketing counterparts to ensure message consistency and strategic alignment across consumer and professional channels, including seamless pull-through for…