Associate Director, HCP Strategy, US HIV Daily Treatments

Associate Director Of Hcp Strategy For Hiv Daily Treatments

Our company has been committed to advancing science for the treatment and prevention of HIV for more than 35 years. The HIV Business Unit is rapidly growing, with multiple marketed products, including a recently launched once-daily treatment asset and an alliance asset in development to be the first once-weekly treatment in HIV, and a robust research pipeline. We are recruiting an Associate Director of HCP Strategy for HIV Daily Treatments.

Reporting to the Director, HCP Marketing Product Owner (MPO) and Team Lead for US HIV Treatments and based in Upper Gwynedd, PA, this is a high-visibility role that will own the development of strategy and key assets in line with brand and portfolio strategy. You will be an essential member of a high-performing launch team that collaborates across the HCP Customer Agile Team (CAT) and other marketer, One Review, agency, and cross-functional partners.

Primary Responsibilities

HCP Insights, Strategy, and Implementation

• Lead HCP strategy, development, and optimization of HCP campaigns as multiple new indications launch and new data roll out, including those involving OPDP submission
• Partner with Analytics, Market Research, Sales Planning, agencies and other stakeholders for primary and secondary insights to inform ideation, data-based decision making, strategic prioritization, and strategic/executional excellence.
• Lead development, refinement, approval, dissemination, and evolution of compelling and compliant key HCP externally and internally facing assets for launch and in-line assets as the Job Owner, partnering with Legal, Medical, Regulatory, Compliance, agency partners, and cross-functional stakeholders
• Support pull-through of brand strategy in partnership with HCP Execution, Campaign Development Lead, Architect, Field Execution, Sales, L&D, and other team members to ensure connectivity of brand strategy from asset conception to execution in market.
• Lead other key HCP work streams (e.g. sampling, Profit Planning, etc.)
• Demonstrate ability to communicate brand strategy and execution with confidence and clarity in both written and spoken form and the ability to tailor communication to the relevant audience
• Fully participate in Agile ways of working and consistently demonstrate ethical and compliant behavior
• Manage an established inline portfolio of 3 other assets, including the loss of exclusivity for a late-stage asset and safety label updates for mid-stage assets.
• Support portfolio-level strategic thinking and activity

Responsibilities are subject to change with business need

Required Qualifications:

• Required:
  
  BA/BS
• A minimum of 5 years of Marketing experience in biopharmaceutical industry
• Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
• Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
• Strong cross-functional partnering skills and demonstrated ability to influence in a matrixed environment without direct authority
• Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations
• Strong project management and negotiation skills
• Strong familiarity with Veeva Promo Mats system and CRT review process as a Job Owner
• Ability to shape uncertainty into a clear and data-based recommendation and to shape and deliver brand strategy
• Demonstrates curiosity, growth mindset, collaborative approach, and adaptability to change

Preferred Qualifications:

• Preferred: MBA
• A minimum of 3 years of Marketing experience at the Associate Director (AD) / Senior Manager level or above
• Previous experience with label/indication updates for new data
• Understanding of HIV ecosystem and landscape
• Previous HIV experience

Required Skills:

Adaptability, Biopharmaceutical Industry, Biopharmaceuticals, Biopharmaceutics, Brand Management, Brand Strategy, Business Case Development, Business Decisions, Content Creation, Creativity, Cross-Functional Leadership, Customer Engagement, Customer Insights, Digital Consumer Engagement, Digital Marketing, Marketing, Marketing Communications (Mar Com), Market Research, Market Segmentation, Omnichannel Marketing, Pharmaceutical Biology, Product Launches, Product Management, Product Prioritization {+ 2 more}

Preferred

Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please  if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status,…